CICERO, NY – With nearly 4,000 global entries, the Academy of Interactive and Visual Arts (AIVA) awarded the Coalition for Adult Basic Education (COABE) and Full Capacity Marketing, Inc (FCM) a total of six Davey’s for its national adult education campaign called Educate & Elevate. The Davey Awards is judged and overseen by the AIVA, a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including Condé Nast, Disney, General Electric, Microsoft, Monster.com, MTV, and Yahoo! to name a few.
COABE & FCM received a Gold Davey for its 2017 integrated campaign; there were only 14 gold winners selected in this particular category. An integrated campaign uses a combination of mediums like digital, print, public relations and eMarketing to ensure that messages are consistent and received by the greatest possible number of people within the target market. Additionally, the Educate & Elevate website received two Gold Daveys and two Silver Daveys for visual appeal, copy writing and homepage design. The campaign video was also awarded a Silver Davey.
“We are so honored to accept these awards on behalf of COABE and our partners at the National Council of State Directors of Adult Education who have worked diligently with us to develop this comprehensive campaign that raises awareness about the relevancy of adult education,” said Sharon Bonney, executive director of COABE.
The Educate & Elevate Campaign brings together more than 55,000 adult educators to proactively educate policy makers about the importance of adult education and how it is an investment in America’s future. According to a report by The Georgetown University Center on Education and the Workforce by 2018, 63% of all U.S. jobs will require education beyond high school. Yet, nearly half of the U.S. workforce—about 88 million adults aged 18 to 64—has only a high school education or less, and/or low English proficiency. Adult education’s important mission helps to close this gap and provide workers with the skills needed for the jobs of today and tomorrow.
FCM CEO, Celina Shands said, “Cuts in state and national budgets threaten adult education and can have a serious impact on the vibrancy of America. Because of this, the Educate & Elevate campaign seeks to empower students, educators, businesses and other advocates nationwide to raise the profile of adult education on Capitol Hill and in local communities throughout the nation.”
The campaign website offers advocates tools and resources, infographics, videos, fact sheets and success stories to share with elected officials. Learn more about how adult education elevates career and college readiness at www.EducateandElevate.org