Workforce & Economic Development Customers
"FCM is a resource that other workforce boards should tap. As a result of our work with FCM, we have completely re-branded our Board, restructured our customer service and communication processes, and deployed a highly effective Website that meets our virtual communication goals. I would recommend their services without hesitation to any of my workforce colleagues who want to take their Board and their operational structure to a more customer-centric model that is highly valued in the community."
Adam Peck - Executive Director
Workforce Investment Board of Tulare County
"FCM provided our organization with a professional, expedient and creative solution to our Web and marketing plan needs. Their staff was motivated, efficient and quickly came up to speed on the needs and specifics of our industry message. We would definitely work with them again in the future."
Karen A. Springmeier - Executive Director
Finger Lakes Workforce Investment Board, Inc.
"Celina and FCM are simply amazing! Excellent organizational skills, communication, creativity and detailed action plans that are delivered on time, every time. We had a very aggressive schedule that they understood, accepted and delivered beyond expectation! To put it simply, WOW!"
Tim Witter - Vice President, Operations
Gorbel Inc. - FAME Member
"Part of our Board's strategy in looking at future trends and creating solutions for our community requires engaging the many public/private workforce, economic and educational partners to the table. FCM has greatly supported this strategy by developing a new Web site that is highly interactive and provides a two-way communication mechanism for our community stakeholders to weigh-in on our funding, our strategies, and key initiatives."
David Hollars, Executive Director
Centralina Workforce Development Board
"Our teams thoroughly enjoyed working with FCM in developing our Life After the Layoff campaign. From campaign design to coordinating all of our teams, the event was a great success in achieving our operational goals and raising community awareness and support for our agency."
Fred Slone - Workforce Development Manager
County of San Mateo
"Becoming acquainted with Celina Shands Gradijan, of Full Capacity Marketing has been very rewarding for me and for Centralina Workforce Development. Celina is able to articulate what marketing is and what marketing is not. She has a keen understanding of what strategies and action are necessary to be successful, and how to achieve the best returns on your effort and investment. Most importantly, Celina is a great business coach whether you are managing a non-profit or a competitive business."
Bob Van Gorden Board Chair 2009
Centralina Workforce Development
"Celina and her team created a great Workforce Summit for the Cleveland/Cuyahoga Workforce Investment Board in 2004. The event was unprecedented in terms of bringing workforce development as a economic development driver to the forefront of our community. The event raised over $30,000 for future events and included over 250 attendees to the conference with excellent media coverage. Although I have not been able to work with Celina professionally since then, it is not due to a lack of trying. She is the utmost professional and has an area of expertise in marketing workforce development systems to the business community. I would hire her company for ANY event that required media and planning assistance and consider her one of the very best firms in the industry across the country."
Allison Motz - Executive Director
City of Cleveland - Workforce Development Division
"You energized us as well as acknowledged my staff's work with our area employers to date. We appreciate your participant-active approach and willingness to design the workshop agenda around our skill needs. Your marketing skills, personable manner and experience as a seasoned consultant make you a natural for the work you do with nonprofit organizations like ours."
Martha Chavis - Director
Camden Community Connections - Camden, NJ
"I had the opportunity to work closely with Celina Shands Gradijan and the team at Full Capacity Marketing since the initiation of their marketing portion of the HGYOI project. We have collaborated with them on various aspects of the project throughout the year. In that time I have continually been impressed with their high degree of organization and professionalism, and their ability to help human service organizations develop a strong branding message that speaks to local businesses."
Jonathan Liebert - Director
Right Track Project - Colorado Springs, CO
"Full Capacity Marketing understands our market needs and how to position workforce and economic development as important community causes. We are very impressed with our new brand identity and are using it to continue to build community partnerships with our Biotech Consortium."
Rob Gamble - Business Service Director
Alameda County Workforce Investment Board
"We immediately implemented Celina's strategies on cause-related marketing and our Business Services team has seen extraordinary results in the last two years, as a direct result of her training. In our very small county we were able to engage 81 businesses at our event and position it in such a manner to secure over $43,000 in sponsorship monies and free media coverage. Thank you for the excellent work you do to support the efforts of workforce investment boards and One-Stops to excel in the demand driven vision."
Lorraine Fernandez - Business Services Coordinator
Workforce Investment Board of Solano County
"FCM did an outstanding job of facilitating our Board through a brand strategy process that included market research and interviews with key influencers in our community. Our new Website is a great reflection of that strategy and has continued to serve our important outreach and community engagement efforts."
Matthew James
- President & CEO
Peninsula Council for Workforce Development
Delegate
Virginia House of Delegates – 80th District
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Community College Customers
"Full Capacity Marketing was a driving force behind the planning and implementation of our first Workforce Summit which brought together public, private, and educational institutions dedicated to economic development in our region. The marketing and communications strategies that were deployed helped us achieve better exposure with our business customers which have led to ongoing relationships with high profile community partners. I would recommend their services to any of my colleagues in the field."
Robert Paponetti
Vice-President Workforce and Economic Development Division
Cuyahoga County Community College
"From day one, FCM showed leadership, competence, attention to detail and fiscal discipline with our contract. I appreciated their ability to work within a tight budget and always produce a great product. I have no qualms about recommending FCM to any of my community college colleagues, and I would hire them again for future projects."
Hank Rogers
CACT Director
CACT @ Riverside Community College District
"Celina helped us define our brand and created a fabulous website to promote our new image, products and services to our customers. It changed the way we are perceived and gives us a great place in which to drive our customers for up-to-the-minute industry reports we have written and events we are conducting."
Jennifer Oliver
Center Director
Greater Silicon Valley COE
"Celina and her team provide exceptional service that will exceed your expectations. We were particularly impressed with the following elements of service: - The professional, polished design and look of the marketing materials; - How the marketing materials align our organization's mission and strategic direction to the brand and messaging; and - How deadlines were consistently met."
Theresa Milan
Center Director
Northern CA Region COE
"Celina and her professional team have an excellent reputation in the field. She has a long list of customers that value their services, and their results in the arenas of workforce and economic development are outstanding.I would highly recommend Celina's company to any community college that needs assistance in building both internal and external consensus around brand strategies, and for professional, on-time and cost-effective marketing strategies and communication products."
Pamela LiCalsi, Dean
Training and Development
College of the Desert
"Celina was exceptional as a keynote speaker at our Statewide Conference on Economic and Workforce Development through the California Community Colleges. She is superb at "breathing life" into the concept of branding as a critical process for creating value added relationships between colleges and the business communities they serve. Celina's personal integrity, commitment to innovation and engaging personal style make her an absolute pleasure to have on your business development team."
Michael Ward, Former Statewide Director
California Community Colleges Economic and Workforce Development
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Federal, State & Local Government Customers
"FCM has supported several of our high growth economic development projects with branding, marketing and communications strategies. Our new Websites are easy to navigate, customer friendly and right on target. We have received compliments from companies, local governments, and our regional partners. These websites work! I would highly recommend their services."
Laura S. Mundell - Director, Community and Economic Development
Centralina Council of Governments
"Celina is an exceptional talent. Her ability to perceive the intellectual concept and the parameters of a problem or challenge and artfully apply solutions and expertise is astounding. She has powerful and effective interpersonal skills and consistently delivers outstanding products and service on time and without cost over runs. I strongly endorse her company and the work performed."
Booker Graves - Executive Director
State of Colorado - Office of Workforce Development
"Celina has a distinct and effective style of collaboration that is highly successful in bridging gaps and finding common ground between various stakeholders. Her public awareness campaign was highly successful in improving our brand awareness, but most importantly laid the foundational groundwork for building partnerships with our most important community stakeholders within the public workforce investment system, economic development and community colleges."
Shanee Smith, Senior Planner
Virginia Employment Commission -Workforce Investment Act Division
"Celina's strategic marketing and communications plan was instrumental in creating success on our LMI Marketing Pilot Project. Teams in Cleveland and its metro area now have a coordinated and sustainable business outreach system that continues to grow each day."
Michelyn Burke-Lee - Manpower Analyst
Department of Labor-Employment and Training Administration
"Celina brings her public and private sector experiences together, creating a variety of sessions that make a difference... and are fun! The evaluations are consistently positive and her material is always fresh and on target. People want more of Celina!"
Diane Walton - Staff
Department of Labor-ETA Region 6
"Full Capacity Marketing hit a home run in putting together all of our accomplishments and future goals into a compelling story that was easily understood and communicated. The annual report, executive summary, and various campaign brochures that they developed ensure that our stakeholders understand the sense of urgency around our mission of workforce and economic development, and the need to be involved in our Grow Oklahoma campaign. I'd highly recommend Full Capacity Marketing to any organization interested in creating and telling a compelling story that builds public interest and support for your organization's mission."
Terry Watson - Director Workforce Solutions
Oklahoma Department of Commerce
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