Tap into these presentations to align your teams around marketing strategies.

Brand Audit^SM – What’s in Your Brand?
Featuring Celina Shands Gradijan - Full Capacity Marketing, Inc.

If your organization is getting passed up for critical funding or competitive grants, maybe its time to evaluate the value of your brand. Take our Brand Audit, a quick evaluation instrument to identify the potential barriers that may be preventing you from receiving funding opportunities, creating high-profile partnerships, and maintaining a positive public image.

Business Outreach: Building the Foundation
Featuring Celina Shands Gradijan - Full Capacity Marketing, Inc. and Rick Maher – Maher & Maher

The workforce investment community is undergoing significant change. To remain relevant, Workforce Investment Boards and One-Stops must craft a positive brand image for their Centers and Boards, and understand how to articulate their brand strategy through solutions selling. This requires more than the creation of a catchy brochure or Web site. Effective marketing and sales initiatives can be used as a catalyst to build powerful partnerships between workforce investment system stakeholders, economic development agencies, and community colleges. The end result is a sustainable system that leverages budgets to enhance image and community awareness.

Strategic Business Services: The Role of the Strategic Business Services Representative
Moderated by Celina Shands Gradijan - Full Capacity Marketing, Inc.

The Department of Labor-Employment and Training’s Workforce³ One project is dedicated to advancing the development of a demand driven workforce system focused on emerging and high growth industries. At the heart of these efforts are outreach teams developing and delivering services to businesses, on the front line in their local communities. The role of the Business Service Representative (BSR) has shifted dramatically, requiring a strategic approach to help the workforce system create awareness among and engage business to access our valuable services. This webinar shares insights from local Executive Directors and BSR teams that have developed innovative solutions to serving businesses that meet market needs, and position the workforce system as a value-added partner. To register and access the webinar, go to www.workforce3one.org.