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Smart workforce strategies: a case study in virtual internships

In today’s ever-changing labor market, companies need smart workforce strategies to maintain a competitive edge, and studies show internships can contribute to a company’s bottom line.

Retention rates are a major concern for employers across sectors. The National Association of Colleges and Employers’ (NACE) 2017 Internship and Co-op Survey reported that at the one-year mark:

  • The retention rate for hires who had an internship with the hiring organization was 65.5%.
  • The rate for hires who had other internship experiences was 52%.
  • For hires with no internship experience, the retention rate was 46.2%.

Employee Benefit News (EBN) reports it costs employers 33% of a worker's annual salary to hire a replacement when that worker leaves. That’s about $15,000 per person for an employee earning a median annual salary of $45,000, according to the Work Institute’s 2017 Retention Report.

You typically think of an internship as taking place at a business, but the digital age has made the virtual internship possible. In this case study, Full Capacity Marketing (FCM) partnered with the Foundation for California Community Colleges (Foundation) for support from its Career Catalyst program, a suite of services for organizations wanting to offer paid work experience. The foundation expanded its program to accommodate virtual internships, allowing FCM to hire nine interns under a contract with the Central/Mother Lode Regional Consortium, a group of 14 community colleges spanning the Central and Mother Lode regions of California.

Sound like something you and/or your employer partners would like to do? Learn more about the foundation’s program to see how it could help you get on track to launching your own virtual internship.

Are you ready for your monitors’ ADA-compliance website check?

If you’re an organization funded by the Workforce Innovation and Opportunity Act (WIOA), you are likely gearing up for visits from Department of Labor monitors who will determine whether you are in compliance with the American With Disabilities Act (ADA). Striving to eliminate the digital divide for individuals with disabilities, ADA applies to everything from website design and content, including videos and PDFs, to e-newsletters and other content published for public consumption.

Here are some other benefits of ADA compliance:

  • Improves your search-engine presence – With limited budgets, workforce organizations often can’t afford paid digital ads to help with their search-engine presence (search engine optimization). An ADA-compliant website makes the site accessible to all and makes content more accessible (and indexable) to search engines.
  • Enhances your brand – Given “universal access,” organizations funded by WIOA need a reputation that is representative of inclusiveness; this applies to communication mediums that inform and educate the public about employment and training services.
  • Increases website usability – Following the Web Content Accessibility Guidelines makes web pages easier to understand and improves user experience to help visitors find information quickly.
  • Creates a larger reach – Accessible e-marketing campaigns to inform job seekers and employers of employment and training solutions result in improved analytics such as click-through, view and open rates.
  • Avoids unnecessary penalties – New content added to communication mediums after Jan. 18, 2018, must be accessible per ADA guidelines.

ADA Compliance: We can get you there

Full Capacity Marketing and its sister company, Business U, have combined their technology expertise to offer the workforce system simple compliance solutions for websites and e-marketing campaigns that are fully integrated into one platform.

The package includes:

  • Bringing your organization’s website into ADA-compliance.
  • Adding opt-in forms to capture contact information for prospective customers.
  • ADA e-marketing campaign templates, with analytics.
  • An unlimited number of database contacts.
Get your complimentary ADA Communications Assessment or contact us for further information at info@fullcapacitymarketing.com.
Social Media Workgroup
Social Media Workgroup
3 important roles of a social media team

Altimeter reports that 78% of organizations have a dedicated social media staff. Social media is a critical part of any marketing strategy, so whether you are a one-person shop or part of a communications team, you’ll want to zero in on the skills you need to master.

FCM’s Social Media Workgroup recently discussed this informative article, shared by PR Daily, that sheds light on three important elements. They include the ability to:

  1. Understand social media data in order to measure return-on-investment.
  2. Create live videos that resonate with consumers on social media platforms.
  3. Influence target audiences to engage with services by creating and sharing compelling content.

The Social Media Workgroup is comprised of more than 2,000 workforce and education professionals who share articles, trends and best practices showcasing how they use various platforms to engage job seekers, students, employers and their partners.

Join our LinkedIn Social Media Workgroup to connect with your colleagues from across the country for peer-to-peer social media learning.

Where is FCM?
Connect with Us Live at Upcoming Conferences

Connect with Us Live at Upcoming Conferences

California Workforce Association
May 15-17, 2019
Session: Using Technology to Automate Lead Generation for Workforce & Education Campaigns
Click here for more information about WorkCon.

Contact Us

Full Capacity Marketing, Inc.

  • National Experts in Workforce & Education Branding, Marketing & Communications
  • 60+ Global Awards
  • 16 Years Strong
  • 2017 Best California Public Sector Marketing Company
  • 2017 Marketing CEO of the Year – Pacific Coast USA

West Coast Office
270 N. El Camino Real #285
Encinitas, CA 92024
Phone: (760) 274-6370
Fax: (760) 274-6235

East Coast Office
5614 Connecticut Ave NW #115
Washington, D.C. 20015
Phone: (202) 731-0904
Fax: (202) 244-7482

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April 2019
In this eNewsletter:


Smart workforce strategies: a case study in virtual internships.


Are you ready for your monitors’ ADA-compliance website check?

Social Media Workgroup

3 important roles of a social media team.

Where is FCM?
Connect with us live at upcoming conferences.

Contact Us

Get Connected