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Innovations
Using Facebook’s Town Hall Feature for Advocacy
Using Facebook's Town Hall Feature for Advocacy

The national Educate & Elevate campaign targets key influencers and policymakers to help them understand the value of adult education. The campaign uses multiple strategies to position the relevancy of adult education and connect supporters with their congressional leaders, and one in particular has gained traction – Facebook's “Town Hall” feature.

Nonprofit and public sector Facebook pages can add a Contact button to any post and point supporters to the appropriate representative with a targeted support message.

To use this feature, look for the new Town Hall icon at the bottom of a post that you are writing. Click the TOWN HALL icon (second from the right) to add a Contact button for a specific legislator. Supporters who see the post can contact the representative you included in your post or use the built-in search engine to find the appropriate one for their community. You may send a message via Facebook, call or even send snail mail.

Using Facebook’s Town Hall Feature for Advocacy

Check out the Educate & Elevate Facebook page, and you’ll see this type of post in action to support their Capitol Hill Day. Click here to read an article about this feature.

Using Facebook’s Town Hall Feature for Advocacy

Strategy
How to Build a Powerful Narrative About Regional Collaboration
How to Build a Powerful Narrative about Regional Workforce Collaboration

Regional initiatives among workforce, education and economic development organizations are becoming more prevalent to build effective industry sector strategies to help grow the economy. Some states have reorganized their funding streams from a local to a regional configuration to encourage cross-agency collaboration in finding solutions to complex workforce issues.

Below are some strategies to remember to include in your regional collaborative planning processes so that your communication efforts build a business case of support, garner funding and evoke emotional commitment from a wide range of stakeholders.

Start with writing a simple one- to two-page document that answers these key questions.

  1. What regional issue(s) are you trying to resolve through collaborative planning? Use quantitative data points about key workforce issues and trends and qualitative data that include the voice of the sector in which businesses validate the data points to ensure the issue is occurring in real time.
  2. Who will be positively impacted by the work? Add the human element to your narrative by sharing stories about the people and businesses the regional collaborative aims to help and how they are struggling with the very issue being addressed.
  3. What strategies do the partners recommend to resolve the current issue(s)? Outline the overarching strategies to be used to resolve the issues and explain how these will be achieved and measured. Identify the partners who will contribute to the actions and the resources being brought to the table.
  4. If the strategies are successful, what are the benefits to the region? Make sure to include the value propositions for all target audiences involved in the regional collaborative, including internal stakeholders doing the work, the community at large and the end customer(s).
  5. Have you communicated any early wins? Collaborations by nature are very messy, often with no clear indicator that the “needle of change” is moving. Promoting the work of the collaborative should not be an afterthought but should be built into planning processes. Regional stakeholders and the community at large need to understand the progress steps and milestones that have been accomplished.
Where is FCM?
Upcoming Conferences

COABE Webinar: Using Data to Build a Business Case of Support for Adult Education
Oct. 25, 2017
10 a.m.-11 a.m. EST / 7 a.m.-8 a.m. PST
Register here

Learn the most effective data points to tell your adult education story, with examples and tools to help tailor your efforts at the state and local levels.

CCCAOE Conference
Nov. 1, 2017
More at https://www.cccaoe.org/events/2017-fall-conference/schedule

Adult Education Proactive Storytelling Campaign & Toolkit
The Adult Education Block Grant (AEBG) launched a proactive storytelling campaign in fall 2017 to share the successes, innovations and outcomes of its 71 regional consortia. The consortia are comprised of K-12 and community colleges working synergistically with workforce and education partners, community stakeholders and industry to ensure that students are prepared for life and for work, no matter where they are in their educational journey. The campaign toolkit, to be shared in this session, includes templates to: 1) create highly effective success stories and innovations; 2) raise awareness of adult education by working with the news media; 3) use social media to engage stakeholders and 4) create special events that attract key stakeholders, such as employers, elected officials and funders, to engage in the mission of adult education.

The Digital Era: Communications Strategies for Student Recruitment & Retention
Communicating with students in a digital era can be overwhelming. Social media, e-magazines, mobile apps and e-marketing are just a few of the tools students expect you to have in your communication mix. In this session, national experts in education and workforce branding and marketing and communication will break down the basics of digital tools to help you design a highly effective recruitment and retention communications plan for current and prospective students. This session shares international award-winning models, along with a step-by-step roadmap to replicate these strategies locally to effectively recruit and retain students.

Webinar: Harnessing the Power of Social Media to Advance Adult Education
Nov. 8, 2017
Noon-1 p.m.
Register here

How do you harness the power of social media to educate all types of key stakeholders about the importance of adult education? This session highlights key Twitter and Facebook strategies to use to showcase success stories, important data points, infographics and calls to action to motivate engagement with adult education programs and California’s statewide AEBG Educate & Elevate campaign. Learn how to build your following and connect with our campaign’s social media strategy to maximize reach and exposure.

Webinar: AEBG Educate & Elevate Campaign: Working with Key Influencers to Build Support
Nov. 8, 2017
Noon-1 p.m.
Register here

In a highly competitive funding environment, adult educators need a coordinated strategy to inform key stakeholders about the positive impacts of adult education. This session shares how to conduct a successful briefing to key influencers using the campaign fact sheet, video and legislative talking points from the AEBG Educate & Elevate campaign toolkit, coupled with your compelling local success stories and innovations. Leaders from the AEBG Communications Committee share their insights and strategies, as well as their game plan for a coordinated outreach effort.

National Association of Workforce Boards
Washington, D.C.
March 24-27, 2018
www.NAWB.org/FORUM

Contact us to book a consultation at the forum.
Training
Tools to Develop Engaging Social Media Posts
Tools to Develop Engaging Social Media Posts

We’re always looking for ways to support our work to craft great social media posts. Our work group posted this article, which shares 19 helpful tools to build engaging posts.

Join our Workforce Professionals Social Media Work Group and weigh in. With more than 2,000 workforce, education and economic development professionals, it’s an easy and fun way to share and learn practices from your colleagues.

Contact Us

Full Capacity Marketing, Inc.

Awarded Best Public Sector Marketing Company 2017 California Corp America


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West Coast Office
270 N. El Camino Real #285
Encinitas, CA 92024
Phone: (760) 274-6370
Fax: (760) 274-6235

East Coast Office
5614 Connecticut Ave NW #115
Washington, D.C. 20015
Phone: (202) 731-0904
Fax: (202) 244-7482

www.fullcapacitymarketing.com
info@fullcapacitymarketing.com
 
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Sept/Oct 2017
In this eNewsletter:
 

Innovations

Using Facebook’s Town Hall Feature for Advocacy

Strategy

How to Build a Powerful Narrative About Regional Collaboration

Where is FCM?
Upcoming Conferences

Social Media Workgroup

Tools to Develop Engaging Social Media Posts

Contact Us

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