COABE Webinar: Using Data to Build a Business Case of Support for Adult Education
Oct. 25, 2017
10 a.m.-11 a.m. EST / 7 a.m.-8 a.m. PST
Learn the most effective data points to tell your adult education story, with examples and tools to help tailor your efforts at the state and local levels.
Nov. 1, 2017
More at https://www.cccaoe.org/events/2017-fall-conference/schedule
Adult Education Proactive Storytelling Campaign & Toolkit
The Adult Education Block Grant (AEBG) launched a proactive storytelling campaign in fall 2017 to share the successes, innovations and outcomes of its 71 regional consortia. The consortia are comprised of K-12 and community colleges working synergistically with workforce and education partners, community stakeholders and industry to ensure that students are prepared for life and for work, no matter where they are in their educational journey. The campaign toolkit, to be shared in this session, includes templates to: 1) create highly effective success stories and innovations; 2) raise awareness of adult education by working with the news media; 3) use social media to engage stakeholders and 4) create special events that attract key stakeholders, such as employers, elected officials and funders, to engage in the mission of adult education.
The Digital Era: Communications Strategies for Student Recruitment & Retention
Communicating with students in a digital era can be overwhelming. Social media, e-magazines, mobile apps and e-marketing are just a few of the tools students expect you to have in your communication mix. In this session, national experts in education and workforce branding and marketing and communication will break down the basics of digital tools to help you design a highly effective recruitment and retention communications plan for current and prospective students. This session shares international award-winning models, along with a step-by-step roadmap to replicate these strategies locally to effectively recruit and retain students.
Webinar: Harnessing the Power of Social Media to Advance Adult Education
Nov. 8, 2017
How do you harness the power of social media to educate all types of key stakeholders about the importance of adult education? This session highlights key Twitter and Facebook strategies to use to showcase success stories, important data points, infographics and calls to action to motivate engagement with adult education programs and California’s statewide AEBG Educate & Elevate campaign. Learn how to build your following and connect with our campaign’s social media strategy to maximize reach and exposure.
Webinar: AEBG Educate & Elevate Campaign: Working with Key Influencers to Build Support
Nov. 8, 2017
In a highly competitive funding environment, adult educators need a coordinated strategy to inform key stakeholders about the positive impacts of adult education. This session shares how to conduct a successful briefing to key influencers using the campaign fact sheet, video and legislative talking points from the AEBG Educate & Elevate campaign toolkit, coupled with your compelling local success stories and innovations. Leaders from the AEBG Communications Committee share their insights and strategies, as well as their game plan for a coordinated outreach effort.
National Association of Workforce Boards
Contact us to book a consultation at the forum.
March 24-27, 2018