Full Capacity Marketing, Inc.
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INNOVATIONS
Enlightened Enrollment Campaigns for the 21st Century Student Population
Enlightened Enrollment Campaigns for the 21st Century Student Population

Declining birthrates, decreased immigration and alarming levels of student loan debt have led to a fundamental shift in the market for postsecondary education. Universities and colleges throughout the ecosystem, in particular those beyond the name-brand institutions that dominate the news cycle, understand the need to better identify the role they can fill and the students they can best serve in a changing economy, while engaging them in a compelling way to drive enrollments.

For community colleges whose main objective is to meet regional workforce demands while improving social mobility for its residents, the overall enrollment drop of 11% between 2010 and 2017 has impacted not only the institutions, but also the economic development of the geographic regions they serve.

The Central/Mother Lode Regional Consortium (CRC) comprised of 14 California community colleges turned to Full Capacity Marketing, Inc (FCM) to develop both a 21st century enrollment campaign to engage with their unique community of potential students (supply side), as well as connect with local employers (demand side) to expand opportunities for student work-based learning and job placements.

FCM’s customer-centric model was used to uncover the social and emotional drivers of prospective students at each stage of the enrollment funnel, generating more than 550 student leads for the colleges in six weeks. Request the case study and/or a consultation to plan your next student recruitment or employer engagement campaign.
Digital
Fines for non-ADA compliant websites
Fines for non-ADA compliant websites

From 2017-2018, lawsuits for ADA website compliance increased by 177%, with more than 2,258 filed in 2018. As of January 2018, the updated 508 standards require all federal agencies and contractors to create web content that is accessible; the updated standards also include Website 508 compliance.

Some organizations are using plug-ins (e.g. WordPress Accessibility Helper sidebar) that provide the basic accessibility tools and help a site to be much more accessible. However, the plug-in alone does not necessarily bring a website into compliance. Adhering to WCAG 2.1 requires a deep dive into evaluating your site from top to bottom to uncover compliance issues.

ADA Compliance: We can get you there

Full Capacity Marketing and its sister company, Business U, have combined their technology expertise to offer the workforce system simple compliance solutions for websites and e-marketing campaigns that are fully integrated into one platform.

The package includes:

  • Bringing your organization’s website into ADA-compliance.
  • Adding opt-in forms to capture contact information for prospective customers.
  • ADA e-marketing campaign templates, with analytics.
  • An unlimited number of database contacts.

Get your complimentary ADA Communications Assessment or contact us for further information at info@fullcapacitymarketing.com.

Social Media Workgroup
Social Media Workgroup
Using AI for Effective Marketing

FCM’s Social Media Workgroup is comprised of more than 2,000 workforce and education professionals who share articles, trends and best practices showcasing how they use various social platforms to engage job seekers, students, employers and their partners.

This infographic was an interesting post that demonstrates how AI can advance and accelerate communications efforts to personalize an experience and increase engagement.

Join our LinkedIn Social Media Workgroup to connect with your colleagues from across the country for peer-to-peer social media learning.
Where is FCM?
Connect with us

Did you miss our sessions below? Contact us for the PowerPoint and materials.  

California Workforce Association
WorkCon 2019 - Hyatt Regency Orange County
Using Technology to Automate Lead Generation
Lead generation is a proactive strategy to garner interest in your workforce services and convert prospective job seekers and employers to meet targeted performance metrics. This session deconstructs how lead generation was used to successfully target hard-to-reach populations. Participants will learn how to: 1) create compelling calls to action that generate interest; 2) deploy outreach using common communication mediums to capture leads and 3) automate lead distribution and follow-up to minimize staff time.

National Association of Workforce Boards Annual Forum (NAWB)
Washington, D.C.
Using Psychographic Data to Maximize Impact of Workforce Outreach Campaigns
Workforce organizations have multiple target audiences and populations to engage. While demographics inform about who these audiences are, it doesn’t tell you why they would or wouldn’t engage with your organization— critical information for compelling message development and delivery. Psychographic segmentation is a strategy that can save workforce boards resources when developing proactive outreach tactics. Learn from global award-winning workforce campaigns how to apply this data strategy as part of your planning process to maximize customer and stakeholder engagement.

Contact Us

Full Capacity Marketing, Inc.

  • National Experts in Workforce & Education Branding, Marketing & Communications
  • 60+ Global Awards
  • 16 Years Strong
  • 2017 Best California Public Sector Marketing Company
  • 2017 Marketing CEO of the Year – Pacific Coast USA

West Coast Office
270 N. El Camino Real #285
Encinitas, CA 92024
Phone: (760) 274-6370
Fax: (760) 274-6235

East Coast Office
5614 Connecticut Ave NW #115
Washington, D.C. 20015
Phone: (202) 731-0904
Fax: (202) 244-7482

www.fullcapacitymarketing.com
info@fullcapacitymarketing.com
 
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May/June 2019
In this eNewsletter:
 

Innovations

Enlightened Enrollment Campaigns for the 21st Century Student Population

Digital

Fines for non-ADA compliant websites

Social Media Workgroup

Using AI for Effective Marketing

Where is FCM?
Connect with us

Contact Us

Get Connected