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EleVate - Building Great Brands
 
Digital Strategy
Educate & Elevate
FCM Launches National Adult Education Campaign with COABE & Partners

With budget cuts in workforce and education looming, the Coalition on Adult Basic Education (COABE) and the National Council of State Directors of Adult Education (NCSDAE) are launching a campaign called Educate & Elevate to help America understand the importance of adult education and its impact in the lives of adult learners and the economy.

Full Capacity Marketing is working with COABE to launch the campaign through a campaign website, videos, social media strategy and a Communications Toolkit. FCM will host live webinars to mobilize adult educators who will brief policy makers and share their successes within their local communities.

“Our company is passionate about elevating the status of workforce and education missions,” said FCM CEO, Celina Shands. “The Educate & Elevate campaign is designed to engage every state in the nation through a concerted effort to demonstrate both the benefits of funding Adult Education, and the repercussions to the economy if we don’t.”

Read the press release.
For more information about the campaign, go to www.EducateandElevate.org
Innovations
Wireless U
3 Steps to Redesign your Organization’s Website

FCM has been busy redesigning and launching websites for our customers before the fiscal year end. What we’ve discovered is that organizations want to focus immediately on the appearance and design versus thinking about the website’s content as an extension of its brand strategy. Additionally, there is a tendency to make decisions about the necessary changes to the current website based on subjective opinions rather than objective data. Here is a summary of the 3 steps needed to redesign an organizational website. Click here to read the full blog post.

Step 1:  Determine What’s Working & What’s Not - Gather objective data on the current website to see how it’s actually performing by using Google Analytics (a free tracking tool) to compare to industry benchmark data. The key data points you should analyze are found in FCM’s Workforce Website Benchmark Study.

Step 2: Develop your Brand Strategy - Define your mission, identify target audiences and package your service offerings in an intuitive manner for customers. Eliminate jargon and ‘funding-stream language’ that has no meaning to customers and instead, develop messages that encourage the visitor to take action and demonstrate the benefits of doing so.

Step 3: Build a Wireframe - Also known as a site map, this ‘family tree’ shows how the navigation of the new website will flow. Starting with the home page at the top, identify the key elements of the home page, and then determine the menu items that will be displayed.

Once these steps are accomplished, you’ll have a great foundational strategy to start working with professionals that can bring your vision to fruition. Click here for a description of the 5 types of skill sets and experience to look for in a vendor that can design and develop a website that meets industry standards.

Communication

National Rapid Response & Business Engagement
Summit
Boston, MA
Telling Your Story: Messaging for Business Engagement

Organized by the Massachusetts Office of Labor and Workforce Development, the Summit will provide an opportunity to come together, across agency lines and state borders, to discuss how to effectively work together to best serve businesses and provide innovative solutions that contribute to their success.

Click here for more information.

Training
How to Position Your Content
Expanding Reach with Instagram

Want to reach more people with your Instagram stories? Social Media Examiner poses the strategy of hosting an Instagram Story takeover to grow a larger following. Collaborating with highly engaged Instagram users will introduce their followers to your content. In this article, you’ll discover how to plan and execute an Instagram Story takeover.

Join our Workforce Professionals Social Media Workgroup and weigh in. With more than 2,000 workforce, education and economic development professionals, it’s an easy and fun way to share and learn practices from your colleagues.

Contact Us

Full Capacity Marketing, Inc.

Awarded Best Public Sector Marketing Company 2017 California Corp America


Website


West Coast Office
270 N. El Camino Real #285
Encinitas, CA 92024
Phone: (760) 274-6370
Fax: (760) 274-6235

East Coast Office
5614 Connecticut Ave NW #115
Washington, D.C. 20015
Phone: (202) 731-0904
Fax: (202) 244-7482

www.fullcapacitymarketing.com
info@fullcapacitymarketing.com
 
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May/June 2017
In this eNewsletter:
 

Innovations

FCM Launches National Adult Education Campaign with COABE & Partners

Strategy

3 Steps to Redesign your Organization’s Website

Where is FCM?
Upcoming Conferences

Social Media Workgroup

Expanding Reach with Instagram

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