Our award winning marketing and communications strategies
elevate your community image. Check out our national,
state, regional and local marketing projects.
Click below for:
Workforce & Economic Development Portfolio
Community College Portfolio
Federal, State & Local Government Portfolio |
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Workforce & Economic Development Portfolio
Centralina Workforce Development Board - Full Capacity Marketing, Inc. completely revamped a static Web site into a highly dynamic interactive communication tool with podcasts, blogs and customer surveys to help re-brand the organization. More... |
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| Cleveland Regional Workforce and Economic Development - City and County workforce investment boards successful merge their business services teams and raise over $90,000 in sponsorships to host a summit event that builds collaborative partnerships, and raises brand awareness from 14 to 46 percent. More... |
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| Finger Lakes Advanced Manufacturers' Enterprise (FAME) - FAME is an initiative of the Finger Lakes Workforce Investment Board and a collaborative public/private partnership of regional stakeholders that are dedicated to workforce talent. Full Capacity Marketing, Inc. was hired to design a brand strategy and interactive Website that engaged regional advanced manufacturers as members, and peak the interest of student in the field. More... |
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| KFMB Channel 8 News Media Partnership - Using cause-related marketing strategies instead of money to buy media time, a workforce board negotiates a partnership with a local television station leading to a promotional package valued at over $1.8 million. More... |
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| Life
After the Layoff Campaign - San Mateo County
targets laid off workers and local businesses at a special event
that enrolls dislocated workers into training, and educates businesses
on how to avert layoffs and keep their workforce competitive.
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| Nummi Closures: Informational Website - Full Capacity Marketing, Inc. developed an informational Website on behalf of the Alameda County Workforce Investment Board, who worked in collaboration with the UAW and NUMMI to assist those affected by NUMMI's plant closure and layoffs.
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| Peninsula Council for Workforce Development - Full Capacity Marketing, Inc. used a highly effective customer-focused process based on market demands and objective research, to support the PCFWD in merging several boards with similar missions into a single efficient brand that leverages funding and resources. More... |
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| Workforce Investment Board of Tulare County - Full Capacity Marketing was contracted by the Workforce Investment Board (WIB) of Tulare County to develop a more integrated customer-centric model that engaged all of its stakeholders, staff and partners in strategic outreach. More... |
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Community College Portfolio
Bay Area Biotech Brand Identity Development - The Bay Area Biotech Consortium creates partnerships with businesses, education, economic development and the workforce investment system via a new brand identity to effectively address regional business needs for a highly skilled workforce, and to enhance their public image. More... |
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| California Community Colleges Economic and Workforce Development (EWD) Initiative - The California Community Colleges Economic and Workforce Development Initiative (EWD) is a program administered by the Chancellor's Office to support high growth sector businesses in California with workforce training, technical consulting and business services. There are 11 programs that comprise the EWD initiative throughout California including advanced transportation and energy, biotechnology, healthcare, environmental safety and homeland security, international trade, new media, small business and entrepreneurship, workplace education, manufacturing, Californian Corporate College, and the Centers of Excellence. More... |
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| California Corporate College - Established by the California Community Colleges Chancellor's Office, the California Corporate College (CCC) works in partnership with California's Community Colleges to bring high quality, market relevant corporate training and workforce preparation services to California employers with needs that reach beyond their local community. More... |
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| Centers for Applied Competitive Technologies (CACT) - The Centers are an initiative of the California Community College's Economic and Workforce Development (EWD) program that receive funding from the Chancellor's office to develop innovative solutions to help technology companies and individuals compete. Full Capacity Marketing, Inc. was hired to design a brand strategy and marketing and communications plan. More... |
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| Centers of Excellence - The California Community Colleges Economic and Workforce Development (EWD) program is the statewide network for the delivery of education and training services to businesses, workers, and jobseekers in key growth industries and new technologies. One of EWD's ten regionally based sectoral initiatives, the Centers of Excellence support the community colleges by providing customized data on high growth, emerging, and economically-critical industries and occupations and their related workforce needs. FCM designed a brand strategy, marketing and communications plan, and a highly interactive Website for outreach. More... |
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| College of the Desert: Institute for Sales and Service Excellence - The Institute for Sales and Service Excellence (ISSE), a highly-visible, recruitment, training and placement facility, serves prospective employees, employers and local businesses in the retail, hospitality and tourism industries. More... |
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| CTE Hub Grant - The Centers of Excellence support the community colleges by providing customized data on high growth, emerging, and economically-critical industries and occupations and their related workforce needs. Full Capacity Marketing, Inc. was hired to retool their portfolio and create interactive educational tools for program developers and career counselors. More... |
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| Desert Regional Consortium Community College Network - Comprised of 11 community colleges within the Inland Empire/Desert regions of southern California, the Desert Regional Consortium (DRC) collaborates on a variety of career and technical education and workforce and economic development initiatives. Full Capacity Marketing, Inc. designed an educational video package to tell their collective story, and attract new businesses to the DRC. More... |
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Federal, State & Local Government Portfolio
Centralina Council of Governments - In 2007, representatives from thirty organizations serving the logistics industry across the Carolinas, northern Georgia, and southern Virginia, met to discuss how the sector could be strengthened. Full Capacity Marketing, Inc. was hired to develop a brand strategy and outreach plan to 1) promote the efficacy and growth of the transportation/logistics industry; 2) provide a real-time virtual forum to enhance collaboration among sector stakeholders; and 3) encourage discussion of innovative products to ensure security in the industry. More... |
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Centralina Economic Development Commission (CEDC) is a 501c3 organization serving the greater Charlotte region and supporting the key activities proposed in the Centralina Regional Comprehensive Economic Development Strategy (CEDS). The strategy outlines an approach to regional growth and prosperity that builds on the region's strengths, emphasizes key regional industry clusters, and prioritizes economic development projects. More... |
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| Colorado's
Statewide Brand Model as Part of Malcolm Baldrige - Two public awareness
campaigns attract over 3,300 businesses, and 11,100 job seeker,
to the public workforce investment system, generating over 230
proactive news articles statewide, and creating a system between
state and local areas to continually improve brand awareness
and market penetration. More... |
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| County of San Mateo: Human Services Agency - SMC Works - Using the American Recovery and Reinvestment Act (ARRA) funding, the County of San Mateo Human Services Agency (HSA) launched a recovery program to assist local families, individuals and businesses during the recession. FCM developed a brand strategy and a microsite to support the various recovery programs called SMC Works. More... |
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| Department of Labor-ETA: High Growth Youth Offender Initiative - Full Capacity Marketing, Inc. supported sixteen grantees with proactive outreach strategies to better engage businesses and employers in a program that transitioned at-risk, court-involved youth to successful employment in targeted high growth industries in their local economy. More... |
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| Oklahoma Department of Commerce - Governor's Council for Workforce and Economic Development - Full Capacity Marketing, Inc. developed an annual report and executive summary which served as a tool to recruit stakeholders to support the Council's statewide campaign called Grow Oklahoma. More... |
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| Virginia Workforce
Network Statewide Campaign - For one-tenth the cost of customary campaigns, local workforce investment areas created a "Workforce Development Month Campaign", holding 29 public relations events across the state that attracted over 7,600 participants, and increased awareness from 20 to 47 percent among Virginia businesses. More... |
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