| Our award winning marketing and communications strategies
elevate your community image. Check out our national,
state, regional and local marketing projects. |
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| Oklahoma Department of Commerce - Governor’s Council for Workforce and Economic Development - Full Capacity Marketing, Inc. developed an annual report and executive summary which served as a tool to recruit stakeholders to support the Council’s statewide campaign called Grow Oklahoma. More... |
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| Centralina Workforce Development Board - Full Capacity Marketing, Inc. completely revamped a static Web site into a highly dynamic interactive communication tool with podcasts, blogs and customer surveys to help re-brand the organization. More... |
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| Desert Regional Consortium Community College Network - Comprised of 11 community colleges within the Inland Empire/Desert regions of southern California, the Desert Regional Consortium (DRC) collaborates on a variety of career and technical education and workforce and economic development initiatives. Full Capacity Marketing, Inc. designed an educational video package to tell their collective story, and attract new businesses to the DRC. More... |
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| Department of Labor-ETA: High Growth Youth Offender Initiative - Full Capacity Marketing, Inc. supported sixteen grantees with proactive outreach strategies to better engage businesses and employers in a program that transitioned at-risk, court-involved youth to successful employment in targeted high growth industries in their local economy. More... |
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| KFMB
Channel 8 News Media Partnership - Using cause-related
marketing strategies instead of money to buy media time, a workforce
board negotiates a partnership with a local television
station leading to a promotional package valued at over
$1.8 million. More... |
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| Cleveland
Regional Workforce and Economic Development -
City and County workforce investment boards successful
merge their business services teams and raise over $90,000
in sponsorships to host a summit event that builds collaborative
partnerships, and raises brand awareness from 14 to 46
percent. More... |
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| Life
After the Layoff Campaign – San Mateo County
targets laid off workers and local businesses at a special event
that enrolls dislocated workers into training, and educates businesses
on how to avert layoffs and keep their workforce competitive.
More... |
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| Colorado’s
Statewide Brand Model as Part of Malcolm Baldrige – Two public awareness
campaigns attract over 3,300 businesses, and 11,100 job seeker,
to the public workforce investment system, generating over 230
proactive news articles statewide, and creating a system between
state and local areas to continually improve brand awareness
and market penetration. More... |
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| Virginia Workforce
Network Statewide Campaign - For one-tenth
the cost of customary campaigns, local workforce investment areas
created a “Workforce
Development Month Campaign”, holding 29 public relations
events across the state that attracted over 7,600 participants, and
increased awareness from 20 to 47 percent among Virginia
businesses. More... |
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| Bay Area Biotech Brand Identity Development - The Bay Area Biotech Consortium
creates partnerships with businesses, education, economic development
and the workforce investment system via a new brand identity
to effectively address regional business needs for a highly
skilled workforce, and to enhance their public image. More... |
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| Institute for Sales and Service Excellence - The Institute for Sales and Service Excellence (ISSE), a highly-visible, recruitment, training and placement facility, serves prospective employees, employers and local businesses in the retail, hospitality and tourism industries. More... |
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