Cleveland Workforce and Economic Development Campaign
FCM was hired by the Department of Labor-Employment and Training Administration to lead workforce investment boards from the City of Cleveland and Cuyahoga County in an eight month project to attract business customers to the public workforce investment systems. FCM led strategy sessions to improve business outreach operational structures and to develop a comprehensive brand strategy.
FCM aligned teams and engaged stakeholders and political constituencies [governor; county commissioners; mayor] for the sold out Summit with Steve Forbes, created all marketing materials, negotiated a cause-marketing media package, conducted public relations activities, managed the project from start to finish, and trained teams to deploy the brand strategies.
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“Celina and her team created a great Workforce Summit for the Cleveland/Cuyahoga Workforce Investment Board. The event was unprecedented in terms of bringing workforce development as a economic development driver to the forefront of our community. I would hire her company for ANY event that required media and planning assistance and consider her one of the very best firms in the industry across the country.”Allison Motz - Executive Director // City of Cleveland - Workforce Development Division
“FCM was a driving force behind the planning and implementation of our first Workforce Summit which brought together public, private, and educational institutions dedicated to economic development in our region. I would recommend their services to any of my colleagues in the field.”Robert Paponetti - Vice-President Workforce and Economic Development Division // Cuyahoga County Community College