FCM created a regional brand for the South Bay Adult Education Consortium to improve student enrollments in career education, adult basic education and ESL classes among four community colleges and five adult education schools. Earned media reached more than 1.7M with high engagement rates on the campaign website and via social media resulting in a lead cost of only $318/student.
“Full Capacity Marketing is exceptional at understanding the market and knowing how to create the right strategies to engage students. They are responsive, available and highly strategic in working with our many stakeholders. Our region is very excited about their work to date and we look forward to continuing our relationship.”
Kishan Vujeni, Dean of College Transitions & Extension Programs
San Jose/Evergreen Community College District