The Centers for Applied Technologies (CACT) are an initiative of the California Community College's Economic and Workforce Development (CCCEWD) program. They contribute to the vibrancy of California's advanced technology sector by helping them compete successfully in changing markets and the global economy. Through their respective community colleges in which they are housed, the CACT offer technology education, training, and services that contribute to continuous workforce development, technology deployment and business development.

There are 12 CACTs located across California that receive funding from the Chancellor's office to develop innovative solutions to help technology companies and individuals compete. Additionally, there are two affiliate sites that are included as part of the CACT network. Supported by a statewide CACT director, each of the CACTs are responsible for marketing their products and services to their identified market segments.  The CACTs serve the broad-based advanced technology sector which includes a variety of industries such as manufacturing, maintenance, design, fiber optics, and engineering.

FCM was awarded a contract to assist the CACTs in developing a comprehensive brand strategy and marketing and communications plan to more effectively position the CACTs as a viable option in advancing this high growth sector.  This required taking the CACTs from a single initiative to an actual branded entity that is positioned as relevant, and as an absolute necessity to its various target audiences and stakeholders.