In 2007, representatives from thirty organizations serving the logistics industry across the Carolinas, northern Georgia, and southern Virginia, met to discuss how the sector could be strengthened. Full Capacity Marketing, Inc. was hired to develop a brand strategy and outreach plan to 1) promote the efficacy and growth of the transportation/logistics industry; 2) provide a real-time virtual forum to enhance collaboration among sector stakeholders; and 3) encourage discussion of innovative products to ensure security in the industry.

FCM facilitated the partners in the development of a brand platform including a brand name, tagline, mission, vision, objectives, products/services, and a sustainability plan. A Website was designed to allow partners across multiple states to engage in events and activities. A virtual launch event unveiled the Website, its functionalities and the new brand strategy.