How do you recession-proof your Board? Three strategies - 1) merge organizations with similar missions; 2) reorganize and restructure; and 3) find ways to create alternative funding streams. These are the strategies used by the Peninsula Council for Workforce Development (PCFWD), a regional, non-profit public/private partnership that facilitates a business-driven workforce system. The PCFWD realigned its organization with the Greater Peninsula Workforce Investment Board and the Greater Peninsula Workforce Development Consortium by creating one consolidated governance structure successfully. Full Capacity Marketing, Inc. used a highly effective customer-focused process based on market demands and objective research, to support the PCFWD in merging several boards with similar missions into a single efficient brand that leverages funding and resources. A brand launch included a new Website and a media campaign using social media tools.