Full Capacity Marketing   3525 Del Mar Heights Rd. #296
San Diego, CA 92130
Phone: (858)793-6694
Fax:     (858)793-1728
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   Published Articles

A wealth of information on government and non-profit marketing and communications strategies.

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PDF GROW Oklahoma: Focus on Regionalism Statewide
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PDF Rewarding Innovation through Malcolm Baldrige
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PDF Brand Experiences — Creating Touch points that Matter to
       Businesses
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PDF Before you Blog — Re-brand and Re-boot
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PDF 2007 Life After the Layoff Campaign
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PDF The High Growth Youth Offender Initiative
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PDF Customer Loyalty vs. Customer Satisfaction
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PDF From Single Initiative to a Sustainable Brand:
       The Biotech Workforce Network
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PDF Regionalism and Place Branding
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PDF Cultivating Brand Ambassadors
Youth Entrepreneurship: An Advantage In Regional Branding
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Collaboration and Regionalism: Removing the Barriers
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If the World is Flat… What’s in your State Brand?
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Regionalism and Effective Collaboration
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PDF Cause-Related Marketing
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“We immediately implemented Celina’s strategies on cause-related marketing and our Business Services team has seen extraordinary results in the last two years, as a direct result of her training. In our very small county we were able to engage 81 businesses at our event and position it in such a manner to secure over $43,000 in sponsorship monies and free media coverage. Thank you for the excellent work you do to support the efforts of workforce investment boards and One-Stops to excel in the demand driven vision.”

Lorraine Fernandez - Business Services Coordinator
Workforce Investment Board of Solano County


 
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