Webinar Series

Building the Value in your Mission:
News Media & Social Media Tools for Non-Profits

In this time of economic downturn, community re-building issues are "front and center" with the news media. As a non-profit or government organization, how do you leverage these trends to capture the support of the news media and build community awareness and interest in your important mission? This Webinar series covers innovative strategies and processes in effectively positioning your important mission and using the news media through Web-based tools, cause partnerships, social media, campaigns, stories, and events. This three-part series includes a Non-Profit Communications Toolkit.

Webinar #1:

Social Media Tools for Non-Profits

What are the most effective social media tools to use in targeting potential volunteers, stakeholders, the news media and clients? Topics: social networks and virtual outreach tools for non-profits.

Webinar #2:

Effective Outreach Messages & eMarketing Strategies

Now that you understand how to use social media tools, tap into a tried and true formula for getting the right message to the right person at the right time. Topics: leveraging existing content, application to social media tools, effective messages and storytelling.

Webinar #3:

Gaining a Web Presence

One of the primary calls to action of social media is to drive targeted audiences to your Website to learn more about your organization. Topics: how to make simple changes to your existing Website, track your efforts, maximize budgets and staff time.

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