Getting Started: Creating a Dynamic Workforce Website
Your Website is one of the most important storytelling and engagement tools in your outreach arsenal.  Yet, many Workforce Investment Boards (WIBs) and their One-Stop Career Centers are falling short in terms of harnessing the power of the Web, especially utilizing social media that can enhance collaboration and outreach efforts. Whether you are building a Website from scratch, or redesigning an existing one, this tutorial gives you a clear roadmap of the necessary steps in takes to build a dynamic workforce Website.
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Customer-Centric Web Building: Customers’ Opinions Count
Your workforce organization’s Website needs to clearly define the benefits and calls to action for each of its target audiences—those who are directly served by One-Stop Career Centers, as well as those that partner with the system. This tutorial gives insights into using a customer-centric Web building model that captures customers’ input as to what they want to see on your Website and what keeps them coming back.
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Targeted Messaging: Writing for the Web
Writing for the Web is different than writing any other copy. This tutorial covers how to write clear, targeted messages that contribute to your workforce organization’s brand building efforts and getting both customers and stakeholders to understand and value your mission.  More...

Website Design and Usability Testing
This tutorial walks you through all of the foundational components of Website design and usability testing, and provides a case study of a workforce board that utilized the customer-centric Web building model to create a dynamic Website.  More...

Web Marketing: Using Social Media & Optimization Strategies
There are several strategies to consider in meeting the goal of attracting and retaining visitors to your site, all of which require an ongoing maintenance effort. These include search engine optimization (SEO), online marketing, and social media. This tutorial helps you tap into strategies to keep your Website performing at optimal level.  More...

Tracking Success: Keeping your Site Relevant & Current
Website maintenance is not a static process; you need ongoing objective data to understand how your site is performing and what could be improved.  This tutorial covers how to set up free Website tracking software to objectively evaluate the effectiveness of your efforts.
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