Website Benchmark Study
Do you know what website strategies and web best practices other workforce boards are implementing to attract the right stakeholders, customers, and funders?
FCM launched the first-ever Workforce Website Benchmark Study to examine how workforce organizations utilize the web for outreach to job seekers, businesses, youth and key stakeholders. FCM worked with more than 37 workforce organizations who allowed FCM access to their website statistics and completed an extensive survey about their online publishing behaviors.
The study was designed to gain insight into how other workforce organizations:
- use social media tools
- automate their workforce processes
- generate fresh content
- generate leads
- optimize the website