Using AI to Evaluate your Workforce Board: A Workforce Board’s Journey to Data-Driven Marketing Strategies (NAWB Member Event)

Episode VII: Using AI to Evaluate your Workforce Board: A Workforce Board’s Journey to Data-Driven Marketing Strategies

In this episode, Todd Nielsen (Director of Denver Workforce Services) sits down with Tamia Brown (Executive Director of Workforce Development Board of Contra Costa – WDBCCC) and Celina Shands (Full Capacity Marketing) to talk about how WDBCCC has strategically diversified and braided funding streams while expanding community partnerships to tackle complex workforce challenges.

Along the way, Board Leaders realized their WIOA-centered brand no longer reflected the full scope and impact of their initiatives. Through a comprehensive brand sentiment analysis, WDBCCC embarked on an objective process to reposition their organization, strengthen community relevance, and elevate their visibility.

They will explore WDBCCC’s brand-building case study and discover how AI can help workforce and education organizations assess public perception, identify brand gaps, and refine communication strategies. It’s time to stop being the best-kept secret in your community once and for all.

You’ll learn:

• Practical approaches to uncover what your community truly thinks and says about your organization and how to use those insights to increase brand awareness.

• Tools and techniques for marketing your workforce board.

• Challenges they faced – and how they overcame them.

• Tips for building a culture where marketing isn’t a bad word.

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👉 Click here to register for the online event

Whether you are just starting to dig into your own marketing strategy or looking to refine how you communicate results, this episode will leave you inspired and equipped to market your workforce board more effectively.

Have questions for our presenters?

Submit questions ahead of time by emailing nawb@nawb.org with “How Do They Do It” in the subject line.

We will send a reminder before the event to ask if you have anything you want to know about how they did it. The top three questions will be the first to be answered during the event.