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From Awareness to Enrollment: The Strategic Marketing Funnel (CWA WorkCon)

April 28 @ 2:30 pm - 3:30 pm
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A marketing funnel is a visual representation of the customer journey, illustrating how potential job seekers move from initial awareness of WIOA programs and services to enrollment or engagement. 

The funnel is a useful framework to help WIOA service providers communicate effectively through segmentation of different audiences (veterans, dislocated workers, career seekers, adult learners), alignment of messaging to each stage of the funnel (awareness, interest, action), and application of metrics to track performance and optimize outreach. Case studies and examples will be provided, along with a WIOA Marketing Funnel Template to move prospects from awareness to enrollment. 

Register Now: https://web.cvent.com/event/6d569f5a-b172-4fd3-b643-360ca231ce33/summary 

Details

  • Date: April 28
  • Time:
    2:30 pm - 3:30 pm