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DTSTART;TZID=America/Phoenix:20250905T131500
DTEND;TZID=America/Phoenix:20250905T161000
DTSTAMP:20260410T100943
CREATED:20250716T194252Z
LAST-MODIFIED:20250716T203528Z
UID:2573-1757078100-1757088600@www.fullcapacitymarketing.com
SUMMARY:Using Psychographic Data & Personas to Drive Informed Adult Education  Marketing Strategies (Arizona Adult Ed Institute)
DESCRIPTION:« All Events\n 				\n				\n				\n				\n					This event has passed. \n				\n				\n				\n				\n					\n	Using Psychographic Data & Personas to Drive Informed Adult Education  Marketing Strategies (Arizona Adult Ed Institute)				\n				\n				\n				\n					\n		\n			September 5\n\n	\n\n	 @ \n\n\n1:15 pm\n\n		\n\n\n\n	\n	 - \n\n4:10 pm\n\n\n\n	\n				\n				\n				\n				\n									This onsite session at the 2025 Arizona Adult Education Institute is an adaptation of one of FCM’s comprehensive courses\, The Brand Amplifier for Workforce & Education Professionals. Workforce and education organizations have multiple target audiences and populations to engage with their programs. This on-site session deconstructs how award-winning workforce and education campaigns used psychographic segmentation to motivate and engage hard-to-serve populations\, businesses and stakeholders. Participants will learn the components of psychographics\, where thisinformation is found and how to apply it as part of a marketing strategy to support proactive outreach. Learning OutcomesIn this 2 ½ hour session\, participants will learn how to:● Identify Market Segmentation Strategies for Adult Education● Apply Psychographic Data & Modeling● Use Personas to Build Effective Messaging● Create Powerful Messaging for Each Adult Education Market Segment● Replicate the Results of Workforce & Education Outreach Campaigns● Bonus: Use AI to Build Personas 								\n				\n				\n				\n									\n					\n						\n									Register Now\n					\n					\n				\n								\n				\n				\n						\n					\n			\n							\n		\n				\n			\n							\n		\n					\n		\n				\n						\n					\n			\n							\n		\n					\n		\n				\n						\n					\n			\n						\n				\n					\n	\n		\n\n	\n	Add to calendar	\n		\n	\n\n		\n			\n									\n	Google Calendar\n\n									\n	iCalendar\n\n									\n	Outlook 365\n\n									\n	Outlook Live\n\n							\n		\n\n		\n	\n\n				\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n					\n	\n		\n\n				The AI Mindshift: Building a Regional Response to AI Integration (SELACO WDB)	\n\n\n		\n	\n		Proud Sponsor of the Vision 2030 - Noncredit Summit 2025
URL:https://www.fullcapacitymarketing.com/event/using-psychographic-data-personas-to-drive-informed-adult-education-marketing-strategies-arizona-adult-ed-institute/
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