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UID:2795-1781693100-1781697600@www.fullcapacitymarketing.com
SUMMARY:From Awareness to Enrollment: The Strategic Marketing Funnel (CASAS Summer Institute)
DESCRIPTION:A marketing funnel is a visual representation of the customer/student journey\, illustrating how potential adult learners move from initial awareness of adult education to enrollment.   \nThe funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience types (ELL\, career seekers\, skill builders)\, alignment of messaging to each stage of the funnel (awareness\, interest\, action)\, and application of metrics to track performance and optimize outreach. Case studies and examples will be provided\, along with an Adult Education Marketing Funnel Template to move prospective adult learners from awareness to enrollment. \nRegister Now: https://www.casas.org/training-and-support/SI 
URL:https://www.fullcapacitymarketing.com/event/from-awareness-to-enrollment-the-strategic-marketing-funnel-casas-summer-institute/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2026/03/logo-casas.png
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UID:2797-1781704800-1781709300@www.fullcapacitymarketing.com
SUMMARY:More Than Just Likes: Community Building through Social Media (CASAS Summer Institute)
DESCRIPTION:Social media isn’t just about promotion—it’s about connection. This session explores how to use storytelling\, peer engagement\, and community-led content to foster belonging and trust among adult learners.  \nLearn how to amplify student voices\, spark meaningful engagement\, and turn your social media presence into a hub of community support. Participants will use a storytelling roadmap to build brand authenticity\, transform students and alumni into valued brand ambassadors\, and facilitate online communities and peer interactions. \nRegister Now: https://www.casas.org/training-and-support/SI 
URL:https://www.fullcapacitymarketing.com/event/more-than-just-likes-community-building-through-social-media-casas-summer-institute/
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