Building Blocks of Social Media: Developing Effective Social Media Systems & Strategies for Adult Education

Does your social media strategy need a major refresh? This workshop provides a step-by-step guide to building effective operational systems for social media management. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to evaluate effectiveness, and 4) develop and execute a strategy with compelling content pillars.