CASAS Summer Institute 2023

Outreach & Recruitment for Underserved Populations: Leveraging the #MoveAheadWithAdultEd Campaign to Boost Enrollments

Now celebrating its one-year anniversary, the #MoveAheadWithAdultEd (#MAWAE) national campaign has built awareness to over 5M adult learners with an average of 370 clicks daily to the campaign website. Learn how local education organizations have leveraged this campaign to get new student leads that convert to enrollments. Participants in this session receive a toolkit to adapt for their adult education programs to promote to students in their service area and a roadmap to replicate best practices.