Does your social media strategy need a major refresh? This workshop provides a step-by-step guide to building effective operational systems for social media management. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to […]

Workforce and education organizations need to engage multiple target audiences to meet their performance metrics. While workforce boards are masters at examining labor market data to determine their region’s labor needs, this data does very little to inform them about what messages and communication mediums would resonate with their target audiences to engage them with […]

Where’s my password? Who set up this account? Why can’t we build an engaged following? If these are some of the questions you’ve been asking yourself about your organization’s social media platforms, this first webinar will help you set up a seamless social media operation that is organized for your various workforce and education target […]

Webinar 2: Knowing Your Audience Who is my audience, and what social media platforms are they using? This webinar teaches you how to build detailed target audience profiles and align them with the most effective social media platforms. Participants will learn: The differences between each social media platform (features, algorithm, audience, etc.) How to develop […]

Webinar 3: Content Strategy What do I post, and when do I post it? This webinar guides you through creating a content calendar and a comprehensive social media strategy document to boost audience engagement and streamline your messaging. Participants will learn: How to develop a comprehensive social media strategy document How to share content that […]

Webinar 4: Maintaining Your Social Media Presence How can I determine if my strategy is effective? How can I maintain a consistent social media presence without feeling overwhelmed? This webinar shares best practices for analytics reporting and community monitoring. It also teaches how to integrate tools, systems, and templates for effortless social media management. Participants […]

Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? If you can relate, then this dynamic workshop provides simple and effective strategies to leverage the power of AI and technology for your marketing efforts. Through workforce and education case studies, gain practical insights into […]

Does your social media strategy need a major refresh? This workshop provides a step-by-step guide to building effective operational systems for social media management. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to […]

 It’s been four years since the launch of COABE’s national campaign that has built a commanding presence for adult education providers. If you haven’t adopted this campaign for your organization, you are missing a prime opportunity to build your adult education brand and increase enrollments. Participants will learn from case studies how to replicate and […]

As AI continues to reshape the workforce, regional stakeholders need to align around a unified, forward-thinking strategy. This strategic planning session, led by the SELACO Workforce Development Board, brings together workforce professionals, adult schools, businesses, community colleges, state agencies, and nonprofit partners to explore how AI is reshaping the future of work. Full Capacity Marketing […]

Full Capacity Marketing (FCM) is proud to be a Silver Tier Sponsor of the Vision 2030: Noncredit Summit 2025. Presented by the California Community Colleges Chancellor's Office, and hosted by Mt. San Antonio College with co-host San Diego College of Continuing Education, this statewide gathering will take place on October 16–17, 2025.