Webinar 3: Content Strategy What do I post, and when do I post it? This webinar guides you through creating a content calendar and a comprehensive social media strategy document to boost audience engagement and streamline your messaging. Participants will learn: How to develop a comprehensive social media strategy document How to share content that […]
Webinar 4: Maintaining Your Social Media Presence How can I determine if my strategy is effective? How can I maintain a consistent social media presence without feeling overwhelmed? This webinar shares best practices for analytics reporting and community monitoring. It also teaches how to integrate tools, systems, and templates for effortless social media management. Participants […]
Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? If you can relate, then this dynamic workshop provides simple and effective strategies to leverage the power of AI and technology for your marketing efforts. Through workforce and education case studies, gain practical insights into […]
Does your social media strategy need a major refresh? This workshop provides a step-by-step guide to building effective operational systems for social media management. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to […]
It’s been four years since the launch of COABE’s national campaign that has built a commanding presence for adult education providers. If you haven’t adopted this campaign for your organization, you are missing a prime opportunity to build your adult education brand and increase enrollments. Participants will learn from case studies how to replicate and […]
As AI continues to reshape the workforce, regional stakeholders need to align around a unified, forward-thinking strategy. This strategic planning session, led by the SELACO Workforce Development Board, brings together workforce professionals, adult schools, businesses, community colleges, state agencies, and nonprofit partners to explore how AI is reshaping the future of work. Full Capacity Marketing […]
This onsite session at the 2025 Arizona Adult Education Institute is an adaptation
of one of FCM’s comprehensive courses, The Brand Amplifier for Workforce &
Education Professionals.
Full Capacity Marketing (FCM) is proud to be a Silver Tier Sponsor of the Vision 2030: Noncredit Summit 2025. Presented by the California Community Colleges Chancellor's Office, and hosted by Mt. San Antonio College with co-host San Diego College of Continuing Education, this statewide gathering will take place on October 16–17, 2025.
A marketing funnel is a visual representation of the customer/student journey, illustrating how potential adult learners move from initial awareness of adult education to enrollment and retention. The funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience segments (ELL, career seekers, skill builders), alignment of messaging to each stage of the funnel (awareness, interest, action), and application of metrics to track performance and optimize outreach.
Social media isn't just about promotion - it's about building trust and connection. This session explores how to transform your organization's social media presence into a hub of community support. Learn how to amplify student voices, create storytelling-driven content, and foster a sense of belonging that strengthens engagement and loyalty. You'll leave with a storytelling roadmap, practical content ideas, and strategies for turning students and alumni into powerful brand ambassadors for your program.
Stop guessing and start growing. This session breaks down the customer journey into a clear, actionable framework designed specifically for WIOA service providers. You’ll learn how to segment diverse audiences—from veterans to adult learners—and align your messaging to guide them seamlessly from their first point of contact to successful enrollment.
In an era of digital noise, connection is your greatest asset. Move beyond basic promotion and discover how to use authentic storytelling to build trust with job seekers and employers alike. This session provides a roadmap for turning your social media presence into a thriving community hub where brand ambassadors share your mission for you.