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DTSTART;TZID=America/Los_Angeles:20260429T144500
DTEND;TZID=America/Los_Angeles:20260429T154500
DTSTAMP:20260524T231608
CREATED:20260318T000338Z
LAST-MODIFIED:20260318T000739Z
UID:2789-1777473900-1777477500@www.fullcapacitymarketing.com
SUMMARY:More Than Just Likes: Community Building through Innovative Social Media (CWA WorkCon)
DESCRIPTION:Social media isn’t just about promotion—it’s about connection. This session explores how to use storytelling\, peer engagement\, and community-led content to foster belonging and trust among job seekers\, adult learners\, employers and youth.  \nLearn how to amplify the voices of those you serve\, spark meaningful engagement\, and turn your social media presence into a hub of community support. Participants will use a storytelling roadmap to build brand authenticity\,  transform customers into valued brand ambassadors\, and facilitate online communities and peer interactions.  \nRegister Now: https://web.cvent.com/event/6d569f5a-b172-4fd3-b643-360ca231ce33/summary
URL:https://www.fullcapacitymarketing.com/event/more-than-just-likes-community-building-through-innovative-social-media-cwa-workcon/
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260428T143000
DTEND;TZID=America/Los_Angeles:20260428T153000
DTSTAMP:20260524T231608
CREATED:20260318T000358Z
LAST-MODIFIED:20260318T000726Z
UID:2788-1777386600-1777390200@www.fullcapacitymarketing.com
SUMMARY:From Awareness to Enrollment: The Strategic Marketing Funnel (CWA WorkCon)
DESCRIPTION:A marketing funnel is a visual representation of the customer journey\, illustrating how potential job seekers move from initial awareness of WIOA programs and services to enrollment or engagement.  \nThe funnel is a useful framework to help WIOA service providers communicate effectively through segmentation of different audiences (veterans\, dislocated workers\, career seekers\, adult learners)\, alignment of messaging to each stage of the funnel (awareness\, interest\, action)\, and application of metrics to track performance and optimize outreach. Case studies and examples will be provided\, along with a WIOA Marketing Funnel Template to move prospects from awareness to enrollment.  \nRegister Now: https://web.cvent.com/event/6d569f5a-b172-4fd3-b643-360ca231ce33/summary 
URL:https://www.fullcapacitymarketing.com/event/from-awareness-to-enrollment-the-strategic-marketing-funnel-cwa-workcon/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260413T115000
DTEND;TZID=UTC:20260413T130000
DTSTAMP:20260524T231608
CREATED:20251111T000847Z
LAST-MODIFIED:20260122T041707Z
UID:2675-1776081000-1776085200@www.fullcapacitymarketing.com
SUMMARY:More Than Just Likes: Community Building through Social Media (COABE 2026 Workshop)
DESCRIPTION:Social media isn’t just about promotion – it’s about building trust and connection. This session explores how to transform your organization’s social media presence into a hub of community support. Learn how to amplify student voices\, create storytelling-driven content\, and foster a sense of belonging that strengthens engagement and loyalty. You’ll leave with a storytelling roadmap\, practical content ideas\, and strategies for turning students and alumni into powerful brand ambassadors for your program. \nRegister Now: https://www.coabe.org/coabe-2026 \n 
URL:https://www.fullcapacitymarketing.com/event/community-building-through-social-media/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260413T080000
DTEND;TZID=UTC:20260413T091000
DTSTAMP:20260524T231608
CREATED:20251110T235453Z
LAST-MODIFIED:20260122T160819Z
UID:2671-1776067200-1776071400@www.fullcapacitymarketing.com
SUMMARY:From Awareness to Enrollment: The Strategic Marketing Funnel for Adult Education (COABE 2026 Workshop)
DESCRIPTION:A marketing funnel is a visual representation of the customer/student journey\, illustrating how potential adult learners move from initial awareness of adult education to enrollment and retention. The funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience segments (ELL\, career seekers\, skill builders)\, alignment of messaging to each stage of the funnel (awareness\, interest\, action)\, and application of metrics to track performance and optimize outreach. \nRegister Now: https://www.coabe.org/coabe-2026 \n 
URL:https://www.fullcapacitymarketing.com/event/from-awareness-to-enrollment-the-strategic-marketing-funnel-for-adult-education/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/11/Screenshot-2026-01-21-at-9.43.16-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251016
DTEND;VALUE=DATE:20251018
DTSTAMP:20260524T231608
CREATED:20251006T210803Z
LAST-MODIFIED:20251006T213200Z
UID:2655-1760572800-1760745599@www.fullcapacitymarketing.com
SUMMARY:Proud Sponsor of the Vision 2030 - Noncredit Summit 2025
DESCRIPTION:Full Capacity Marketing (FCM) is proud to be a Silver Tier Sponsor of the Vision 2030: Noncredit Summit 2025. Presented by the California Community Colleges Chancellor’s Office\, and hosted by Mt. San Antonio College with co-host San Diego College of Continuing Education \, this statewide gathering will take place on October 16–17\, 2025. \nThe Summit focuses on how noncredit programs are driving equity and economic mobility for adult learners across California\, all through the lens of Vision 2030—the roadmap for a more equitable\, accessible\, and workforce-connected community college system. Noncredit education is a vital force\, serving more than half a million students annually—including working adults\, English language learners\, and those seeking career advancement. Noncredit programs empower adults to Build a Better Life\, with completion often leading to a 34% increase in median quarterly wages. \nAs an agency dedicated to workforce and education communication\, FCM believes in the transformative power of noncredit programs and the Vision 2030 priorities for adult learners\, such as: \n\nEquity in Access\, Success\, and Support \nWorkforce Preparation for living-wage attainment\nFlexible\, Innovative Learning opportunities\n\n\n\n				We have worked with many of the known agencies in California for student recruitment and FCM’s approach is very different. Their deep understanding of all of our regional players and how to connect the dots for our under-represented populations using data analysis is excellent. They have helped us completely rebrand our division cohesively and supported us with enrollment systems that convert leads into actual students. We are fortunate to be on their client list!			 \n											Madelyn Arballo – Associate VP\, Mt San Antonio Community College School of Continuing Education\n					 \n					\n									Learn More: Vision 2030 Noncredit Summit
URL:https://www.fullcapacitymarketing.com/event/noncredit-summit-2025/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Phoenix:20250905T131500
DTEND;TZID=America/Phoenix:20250905T161000
DTSTAMP:20260524T231608
CREATED:20250716T194252Z
LAST-MODIFIED:20250716T203528Z
UID:2573-1757078100-1757088600@www.fullcapacitymarketing.com
SUMMARY:Using Psychographic Data & Personas to Drive Informed Adult Education  Marketing Strategies (Arizona Adult Ed Institute)
DESCRIPTION:« All Events\n \n\n	Using Psychographic Data & Personas to Drive Informed Adult Education  Marketing Strategies (Arizona Adult Ed Institute)\n			September 5\n	 @\n1:15 pm\n	 –\n4:10 pm \nThis onsite session at the 2025 Arizona Adult Education Institute is an adaptation of one of FCM’s comprehensive courses\, The Brand Amplifier for Workforce & Education Professionals. \nWorkforce and education organizations have multiple target audiences and populations to engage with their programs. This on-site session deconstructs how award-winning workforce and education campaigns used psychographic segmentation to motivate and engage hard-to-serve populations\, businesses and stakeholders. Participants will learn the components of psychographics\, where thisinformation is found and how to apply it as part of a marketing strategy to support proactive outreach. \nLearning OutcomesIn this 2 ½ hour session\, participants will learn how to:● Identify Market Segmentation Strategies for Adult Education● Apply Psychographic Data & Modeling● Use Personas to Build Effective Messaging● Create Powerful Messaging for Each Adult Education Market Segment● Replicate the Results of Workforce & Education Outreach Campaigns● Bonus: Use AI to Build Personas \n					\n									Register Now\n					\n\n	\n	Add to calendar	\n		\n	\n \n\n\n	Google Calendar\n\n\n	iCalendar\n\n\n	Outlook 365\n\n\n	Outlook Live\n\n\n\n\n\n\n				The AI Mindshift: Building a Regional Response to AI Integration (SELACO WDB)
URL:https://www.fullcapacitymarketing.com/event/using-psychographic-data-personas-to-drive-informed-adult-education-marketing-strategies-arizona-adult-ed-institute/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T000000
DTEND;TZID=UTC:20250620T000000
DTSTAMP:20260524T231608
CREATED:20250626T211809Z
LAST-MODIFIED:20250626T211809Z
UID:2517-1750377600-1750377600@www.fullcapacitymarketing.com
SUMMARY:The AI Mindshift: Building a Regional Response to AI Integration (SELACO WDB)
DESCRIPTION:As AI continues to reshape the workforce\, regional stakeholders need to align around a unified\, forward-thinking strategy. This strategic planning session\, led by the SELACO Workforce Development Board\, brings together workforce professionals\, adult schools\, businesses\, community colleges\, state agencies\, and nonprofit partners to explore how AI is reshaping the future of work. \nFull Capacity Marketing will introduce the concept of the “AI Mindshift”—a practical approach to embracing AI tools and thinking—and share actionable applications for workforce and education marketing. Attendees will gain a clear understanding of how to embrace an AI mindset and walk away with a cheat sheet of tools to begin applying it in their own organizations.
URL:https://www.fullcapacitymarketing.com/event/the-ai-mindshift-building-a-regional-response-to-ai-integration-selaco-wdb/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250611T153000
DTEND;TZID=UTC:20250611T164500
DTSTAMP:20260524T231608
CREATED:20250626T211814Z
LAST-MODIFIED:20250626T211814Z
UID:2519-1749655800-1749660300@www.fullcapacitymarketing.com
SUMMARY:Four Years Strong & Counting! The #MoveAheadWithAdultEd Campaign
DESCRIPTION: It’s been four years since the launch of COABE’s national campaign that has built a commanding presence for adult education providers. If you haven’t adopted this campaign for your organization\, you are missing a prime opportunity to build your adult education brand and increase enrollments. Participants will learn from case studies how to replicate and leverage this powerful campaign and receive an updated and refreshed toolkit.
URL:https://www.fullcapacitymarketing.com/event/four-years-strong-counting-the-moveaheadwithadulted-campaign/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/06/358102422_753376756788427_5167080956823858563_n-1568x1568-CfG2V5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250611T140000
DTEND;TZID=UTC:20250611T151500
DTSTAMP:20260524T231608
CREATED:20250626T211822Z
LAST-MODIFIED:20250626T211822Z
UID:2526-1749650400-1749654900@www.fullcapacitymarketing.com
SUMMARY:Developing Effective Social Media Systems & Strategies for Adult Education
DESCRIPTION:Does your social media strategy need a major refresh? This workshop provides a step-by-step guide to building effective operational systems for social media management. You’ll learn how to 1) audit and optimize existing social profiles\, 2) build target audience profiles and align them with the optimal social platforms\, 3) use social media data points to evaluate effectiveness\, and 4) develop and execute a strategy with compelling content pillars.
URL:https://www.fullcapacitymarketing.com/event/developing-effective-social-media-systems-strategies-for-adult-education/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250611T104500
DTEND;TZID=UTC:20250611T120000
DTSTAMP:20260524T231608
CREATED:20250626T211823Z
LAST-MODIFIED:20250626T211823Z
UID:2527-1749638700-1749643200@www.fullcapacitymarketing.com
SUMMARY:Simplify with AI: Using AI & Technology for Workforce & Education Marketing (CASAS National Summer Institute Workshop)
DESCRIPTION:Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? If you can relate\, then this dynamic workshop provides simple and effective strategies to leverage the power of AI and technology for your marketing efforts. Through workforce and education case studies\, gain practical insights into effective integration of the latest tools and align your current strategies to our AI checklist to get started right away.
URL:https://www.fullcapacitymarketing.com/event/simplify-with-ai-using-ai-technology-for-workforce-education-marketing-casas-national-summer-institute-workshop/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T130000
DTEND;TZID=UTC:20250528T140000
DTSTAMP:20260524T231608
CREATED:20250626T211817Z
LAST-MODIFIED:20250626T211817Z
UID:2523-1748437200-1748440800@www.fullcapacitymarketing.com
SUMMARY:The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #4)
DESCRIPTION:Webinar 4: Maintaining Your Social Media Presence\nHow can I determine if my strategy is effective? How can I maintain a consistent social media presence without feeling overwhelmed? This webinar shares best practices for analytics reporting and community monitoring. It also teaches how to integrate tools\, systems\, and templates for effortless social media management.\nParticipants will learn: \nBest practices for brand monitoring\, analytics reporting and community engagement\nHow to set up organizational systems and guidelines \nHow to integrate tools and templates \n \nAbout the Webinar Series\nThe Social Media Blueprint: Tools and Strategies for Workforce & Education\nFour-Part Webinar Series\, May 7 – May 28\, 2025\nDo you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student\, adult learner\, job seeker and employer audiences?\nThis four-part webinar series provides an in-depth\, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles\, 2) build target audience profiles and align them with the optimal social platforms\, 3) use social media data points to evaluate effectiveness\, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI\, a content visibility success formula\, and a social media content calendar template.
URL:https://www.fullcapacitymarketing.com/event/the-social-media-blueprint-tools-and-strategies-for-workforce-education-webinar-4/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T130000
DTEND;TZID=UTC:20250521T140000
DTSTAMP:20260524T231608
CREATED:20250626T211816Z
LAST-MODIFIED:20250626T211816Z
UID:2521-1747832400-1747836000@www.fullcapacitymarketing.com
SUMMARY:The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #3)
DESCRIPTION:Webinar 3: Content Strategy\nWhat do I post\, and when do I post it? This webinar guides you through creating a content calendar and a comprehensive social media strategy document to boost audience engagement and streamline your messaging.\nParticipants will learn: \nHow to develop a comprehensive social media strategy document\nHow to share content that aligns with organizational goals and resonates with your audience\nHow to develop a monthly content calendar \n \nAbout the Webinar Series \nThe Social Media Blueprint: Tools and Strategies for Workforce & Education\nFour-Part Webinar Series\, May 7 – May 28\, 2025\nDo you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student\, adult learner\, job seeker and employer audiences?\nThis four-part webinar series provides an in-depth\, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles\, 2) build target audience profiles and align them with the optimal social platforms\, 3) use social media data points to evaluate effectiveness\, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI\, a content visibility success formula\, and a social media content calendar template.
URL:https://www.fullcapacitymarketing.com/event/the-social-media-blueprint-tools-and-strategies-for-workforce-education-webinar-3/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250514T130000
DTEND;TZID=UTC:20250514T140000
DTSTAMP:20260524T231608
CREATED:20250626T211821Z
LAST-MODIFIED:20250626T211821Z
UID:2524-1747227600-1747231200@www.fullcapacitymarketing.com
SUMMARY:The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #2)
DESCRIPTION:Webinar 2: Knowing Your Audience\nWho is my audience\, and what social media platforms are they using? This webinar teaches you how to build detailed target audience profiles and align them with the most effective social media platforms.\nParticipants will learn: \nThe differences between each social media platform (features\, algorithm\, audience\, etc.)\nHow to develop target audience personas using demographic and psychographic data \nHow to determine the ideal social media platforms for your organization\nHow to find your target audiences online \n \nAbout the Webinar Series \nThe Social Media Blueprint: Tools and Strategies for Workforce & Education\nFour-Part Webinar Series\, May 7 – May 28\, 2025\nDo you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student\, adult learner\, job seeker and employer audiences?\nThis four-part webinar series provides an in-depth\, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles\, 2) build target audience profiles and align them with the optimal social platforms\, 3) use social media data points to evaluate effectiveness\, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI\, a content visibility success formula\, and a social media content calendar template.
URL:https://www.fullcapacitymarketing.com/event/the-social-media-blueprint-tools-and-strategies-for-workforce-education-webinar-2/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T130000
DTEND;TZID=UTC:20250507T140000
DTSTAMP:20260524T231608
CREATED:20250626T211823Z
LAST-MODIFIED:20250626T211823Z
UID:2528-1746622800-1746626400@www.fullcapacitymarketing.com
SUMMARY:The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #1)
DESCRIPTION:Where’s my password? Who set up this account? Why can’t we build an engaged following? If these are some of the questions you’ve been asking yourself about your organization’s social media platforms\, this first webinar will help you set up a seamless social media operation that is organized for your various workforce and education target audiences.\nParticipants will learn:  \nThe value of social media for workforce and education organizations.\nAccount management best practices (passwords\, permissions\, and roles).\nHow to conduct profile and content audits\, assess alignment with organizational communications goals\nStrategies to encourage platform engagement and following. \n \nAbout the Webinar Series \nThe Social Media Blueprint: Tools and Strategies for Workforce & Education\nFour-Part Webinar Series\, May 7 – May 28\, 2025\nDo you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student\, adult learner\, job seeker and employer audiences?\nThis four-part webinar series provides an in-depth\, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles\, 2) build target audience profiles and align them with the optimal social platforms\, 3) use social media data points to evaluate effectiveness\, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI\, a content visibility success formula\, and a social media content calendar template.
URL:https://www.fullcapacitymarketing.com/event/the-social-media-blueprint-tools-and-strategies-for-workforce-education-webinar-1/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T160000
DTEND;TZID=UTC:20250430T170000
DTSTAMP:20260524T231608
CREATED:20250626T211811Z
LAST-MODIFIED:20250626T211811Z
UID:2518-1746028800-1746032400@www.fullcapacitymarketing.com
SUMMARY:Using Psychographic Data to Drive Informed Workforce Marketing Strategies (CWA WORKCON Workshop)
DESCRIPTION:Workforce and education organizations need to engage multiple target audiences to meet their performance metrics. While workforce boards are masters at examining labor market data to determine their region’s labor needs\, this data does very little to inform them about what messages and communication mediums would resonate with their target audiences to engage them with specific calls to action. This session deconstructs how effective workforce and education outreach campaigns used psychographic segmentation as a strategy to motivate and engage hard-to-serve populations\, businesses and stakeholders. This session breaks down the components of psychographics\, where this information is found and how to apply it as part of a marketing strategy to support proactive outreach.
URL:https://www.fullcapacitymarketing.com/event/using-psychographic-data-to-drive-informed-workforce-marketing-strategies-cwa-workcon-workshop/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250401T080000
DTEND;TZID=UTC:20250401T091000
DTSTAMP:20260524T231608
CREATED:20250626T211921Z
LAST-MODIFIED:20250626T211921Z
UID:2529-1743494400-1743498600@www.fullcapacitymarketing.com
SUMMARY:Building Blocks of Social Media: Developing Effective Social Media Systems & Strategies for Adult Education
DESCRIPTION:Does your social media strategy need a major refresh? This workshop provides a step-by-step guide to building effective operational systems for social media management. You’ll learn how to 1) audit and optimize existing social profiles\, 2) build target audience profiles and align them with the optimal social platforms\, 3) use social media data points to evaluate effectiveness\, and 4) develop and execute a strategy with compelling content pillars.
URL:https://www.fullcapacitymarketing.com/event/building-blocks-of-social-media-developing-effective-social-media-systems-strategies-for-adult-education/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/11/COABE-2025-Save-the-Date-B-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250331T155000
DTEND;TZID=UTC:20250331T170000
DTSTAMP:20260524T231608
CREATED:20250626T211922Z
LAST-MODIFIED:20250626T211922Z
UID:2530-1743436200-1743440400@www.fullcapacitymarketing.com
SUMMARY:Simplify with AI: Using AI & Technology for Workforce & Education Marketing (COABE 2025 Session)
DESCRIPTION:Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? If you can relate\, then this dynamic workshop provides simple and effective strategies to leverage the power of AI and technology for your marketing efforts. Through workforce and education case studies\, gain practical insights into effective integration of the latest tools and align your current strategies to our AI checklist to get started right away.
URL:https://www.fullcapacitymarketing.com/event/simplify-with-ai-using-ai-technology-for-workforce-education-marketing-coabe-2025-session/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/11/COABE-2025-Save-the-Date-B.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250331T140000
DTEND;TZID=UTC:20250331T151000
DTSTAMP:20260524T231608
CREATED:20250626T211822Z
LAST-MODIFIED:20250626T211822Z
UID:2525-1743429600-1743433800@www.fullcapacitymarketing.com
SUMMARY:Four Years Strong & Counting! The #MoveAheadWithAdultEd Campaign
DESCRIPTION: It’s been four years since the launch of COABE’s national campaign that has built a commanding presence for adult education providers. If you haven’t adopted this campaign for your organization\, you are missing a prime opportunity to build your adult education brand and increase enrollments. Participants will learn from case studies how to replicate and leverage this powerful campaign and receive an updated and refreshed toolkit.
URL:https://www.fullcapacitymarketing.com/event/four-years-strong-counting-the-moveaheadwithadulted-campaign-2/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/11/COABE-2025-Save-the-Date-B.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241001T140000
DTEND;TZID=UTC:20241001T140000
DTSTAMP:20260524T231608
CREATED:20250626T211923Z
LAST-MODIFIED:20250626T211923Z
UID:2532-1727791200-1727791200@www.fullcapacitymarketing.com
SUMMARY:AI Webinar #4: AI for Strategic Execution
DESCRIPTION:Webinar #4 of a 4-part series. Learn how to create data-driven campaigns using AI\, automating ad creation\, optimizing ad spending\, personalizing customer journeys\, and measuring and analyzing campaign performance. Discover how AI streamlines workflows and enhances strategic execution in your workforce/education marketing operations.
URL:https://www.fullcapacitymarketing.com/event/ai-webinar-4-ai-for-strategic-execution/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/08/AI-Graphic_Instagram-1200x1200-Register-Now-–-Webinar-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240924T140000
DTEND;TZID=UTC:20240924T150000
DTSTAMP:20260524T231608
CREATED:20250626T211924Z
LAST-MODIFIED:20250626T211924Z
UID:2533-1727186400-1727190000@www.fullcapacitymarketing.com
SUMMARY:AI Webinar #3: AI for Content & Design
DESCRIPTION:Webinar #3 of a 4-Part series. Gain insights into AI’s best practices and use cases in graphic design\, video creation and content across social media\, marketing\, and advertising. Explore how AI streamlines creative workflows through automated image and video design editing\, enhances visual content creation\, and optimizes design processes.
URL:https://www.fullcapacitymarketing.com/event/ai-webinar-3-ai-for-content-design/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/08/AI-Graphic_Instagram-1200x1200-Register-Now-–-Webinar-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240917T140000
DTEND;TZID=UTC:20240917T150000
DTSTAMP:20260524T231608
CREATED:20250626T212022Z
LAST-MODIFIED:20250626T212022Z
UID:2534-1726581600-1726585200@www.fullcapacitymarketing.com
SUMMARY:AI Webinar #2: AI for Marketing Strategy & Brand Messaging
DESCRIPTION:Webinar #2 of a 4-part series. Learn practical application for AI to enhance your approach to creating your marketing campaign strategy focusing on the PESO (paid\, earned\, shared\, owned) media model. Explore practical AI applications to streamline your approach to your marketing strategies and elevate your brand messaging in places where your target audience is listening.
URL:https://www.fullcapacitymarketing.com/event/ai-webinar-2-ai-for-marketing-strategy-brand-messaging/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/08/AI-Graphic_Instagram-1200x1200-Register-Now-–-Webinar-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240910T140000
DTEND;TZID=UTC:20240910T150000
DTSTAMP:20260524T231608
CREATED:20250626T212023Z
LAST-MODIFIED:20250626T212023Z
UID:2535-1725976800-1725980400@www.fullcapacitymarketing.com
SUMMARY:AI Webinar #1: AI for Brand Assessment & Research
DESCRIPTION:Webinar #1 of a 4-part series. You don’t have to continue being the “best-kept secret.”  Understand how to apply the landscape of AI tools for evaluating your brand’s current perceptions among your target audiences and the market research and monitoring tools available to shift your brand’s value within your unique market.
URL:https://www.fullcapacitymarketing.com/event/ai-webinar-1-ai-for-brand-assessment-research/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/08/AI-Graphic_Instagram-1200x1200-Register-Now-–-Webinar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240627T140000
DTEND;TZID=UTC:20240627T150000
DTSTAMP:20260524T231608
CREATED:20250626T212122Z
LAST-MODIFIED:20250626T212122Z
UID:2539-1719496800-1719500400@www.fullcapacitymarketing.com
SUMMARY:Workforce Marketing Case Studies
DESCRIPTION:Using case studies\, this session takes you through the full process of assessing usage of WIOA funds for outreach\, using the PESO model\, identification of KPIs to monitor results\, and the development of a marketing plan. We highlight how these WIOA-funded organizations used funding responsibly to achieve its key objectives of recruiting underserved job seekers and adult learners and engaging high growth sector employers.
URL:https://www.fullcapacitymarketing.com/event/workforce-marketing-case-studies/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/04/TEGL-–-Workforce-Marketing-Case-Studies.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240620T140000
DTEND;TZID=UTC:20240620T150000
DTSTAMP:20260524T231608
CREATED:20250626T212123Z
LAST-MODIFIED:20250626T212123Z
UID:2540-1718892000-1718895600@www.fullcapacitymarketing.com
SUMMARY:Building a Strategic Marketing Plan to Achieve KPIs
DESCRIPTION:TEGL 03-23 is not a strategy; it’s a guidance letter to help you think through how to be more strategic with your outreach efforts. Templates and examples help you use the right processes to align with critical KPIs that demonstrate success with targeted outreach.
URL:https://www.fullcapacitymarketing.com/event/building-a-strategic-marketing-plan-to-achieve-kpis/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/04/digital-marketing-5816304_1280-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240617T104500
DTEND;TZID=UTC:20240617T104500
DTSTAMP:20260524T231608
CREATED:20250626T212222Z
LAST-MODIFIED:20250626T212222Z
UID:2544-1718621100-1718621100@www.fullcapacitymarketing.com
SUMMARY:Innovate and Simplify Your Workforce & Education Marketing Using AI & Technology (CASAS National Summer Institute Workshop)
DESCRIPTION:This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT\, social media\, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing and communications.
URL:https://www.fullcapacitymarketing.com/event/innovate-and-simplify-your-workforce-education-marketing-using-ai-technology-casas-national-summer-institute-workshop/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/06/CASAS_graphic-1568x883-sbAebr.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240617T090000
DTEND;TZID=UTC:20240617T103000
DTSTAMP:20260524T231608
CREATED:20250626T212223Z
LAST-MODIFIED:20250626T212223Z
UID:2546-1718614800-1718620200@www.fullcapacitymarketing.com
SUMMARY:Marketing WIOA Programs Under the DOL-ETA TEGL 03-23
DESCRIPTION:Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. The Dept. of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs to utilize funding for advertising and marketing – but with caveats! Get the basics of this TEGL and case studies in action so you can replicate and expand your reach in your area.
URL:https://www.fullcapacitymarketing.com/event/marketing-wioa-programs-under-the-dol-eta-tegl-03-23/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/06/CASAS_graphic-1568x883-shmW0o.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240613T140000
DTEND;TZID=UTC:20240613T150000
DTSTAMP:20260524T231608
CREATED:20250626T212123Z
LAST-MODIFIED:20250626T212123Z
UID:2541-1718287200-1718290800@www.fullcapacitymarketing.com
SUMMARY:Using the PESO Model to Align with TEGL 03-23
DESCRIPTION:Now that you have the basics\, learn how to apply your data-driven approach using the PESO (paid\, earned\, shared\, owned) media model and key performance indicators (KPIs) to measure effectiveness of allowed activities under TEGL 03-23.
URL:https://www.fullcapacitymarketing.com/event/using-the-peso-model-to-align-with-tegl-03-23/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/04/TEGL-–-Using-the-PESO-Model-to-Align-with-TEGL-03-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240606T140000
DTEND;TZID=UTC:20240606T150000
DTSTAMP:20260524T231608
CREATED:20250626T212124Z
LAST-MODIFIED:20250626T212124Z
UID:2542-1717682400-1717686000@www.fullcapacitymarketing.com
SUMMARY:A Common Sense Data Driven Approach to TEGL 03-23
DESCRIPTION:This introduction webinar highlights the key components of this guidance\, how to view the guidance through a strategic marketing lens using a data-driven plan\, and how to self-audit your organization’s touchpoints to ensure alignment with TEGL 03-23 to maximize reach and engagement.
URL:https://www.fullcapacitymarketing.com/event/a-common-sense-data-driven-approach-to-tegl-03-23/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/04/TEGL-–-A-Common-Sense-Data-Driven-Approach-to-TEGL-03-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240531T094500
DTEND;TZID=UTC:20240531T104500
DTSTAMP:20260524T231608
CREATED:20250626T212024Z
LAST-MODIFIED:20250626T212024Z
UID:2537-1717148700-1717152300@www.fullcapacitymarketing.com
SUMMARY:CWA WorkCon 2024: Marketing WIOA Programs under the DOL-ETA TEGL 03-23
DESCRIPTION:Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. The Dept. of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs to utilize funding for advertising and marketing – but with caveats! Get the basics of this TEGL and case studies in action so you can replicate and expand your reach in your area.
URL:https://www.fullcapacitymarketing.com/event/cwa-workcon-2024-marketing-wioa-programs-under-the-dol-eta-tegl-03-23/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/05/workcon.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240530T143000
DTEND;TZID=UTC:20240530T153000
DTSTAMP:20260524T231608
CREATED:20250626T212224Z
LAST-MODIFIED:20250626T212224Z
UID:2548-1717079400-1717083000@www.fullcapacitymarketing.com
SUMMARY:CWA WorkCon 2024: Innovate & Simplify Your Workforce Marketing Using AI & Technology
DESCRIPTION:This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT\, social media\, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing and communications.
URL:https://www.fullcapacitymarketing.com/event/cwa-workcon-2024-innovate-simplify-your-workforce-marketing-using-ai-technology/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/04/workcon.jpeg
END:VEVENT
END:VCALENDAR