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UID:2671-1776067200-1776071400@www.fullcapacitymarketing.com
SUMMARY:From Awareness to Enrollment: The Strategic Marketing Funnel for Adult Education (COABE 2026 Workshop)
DESCRIPTION:A marketing funnel is a visual representation of the customer/student journey\, illustrating how potential adult learners move from initial awareness of adult education to enrollment and retention. The funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience segments (ELL\, career seekers\, skill builders)\, alignment of messaging to each stage of the funnel (awareness\, interest\, action)\, and application of metrics to track performance and optimize outreach. \nRegister Now: https://www.coabe.org/coabe-2026 \n 
URL:https://www.fullcapacitymarketing.com/event/from-awareness-to-enrollment-the-strategic-marketing-funnel-for-adult-education/
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UID:2675-1776081000-1776085200@www.fullcapacitymarketing.com
SUMMARY:More Than Just Likes: Community Building through Social Media (COABE 2026 Workshop)
DESCRIPTION:Social media isn’t just about promotion – it’s about building trust and connection. This session explores how to transform your organization’s social media presence into a hub of community support. Learn how to amplify student voices\, create storytelling-driven content\, and foster a sense of belonging that strengthens engagement and loyalty. You’ll leave with a storytelling roadmap\, practical content ideas\, and strategies for turning students and alumni into powerful brand ambassadors for your program. \nRegister Now: https://www.coabe.org/coabe-2026 \n 
URL:https://www.fullcapacitymarketing.com/event/community-building-through-social-media/
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DTSTART;TZID=America/Los_Angeles:20260428T143000
DTEND;TZID=America/Los_Angeles:20260428T153000
DTSTAMP:20260501T011916
CREATED:20260318T000358Z
LAST-MODIFIED:20260318T000726Z
UID:2788-1777386600-1777390200@www.fullcapacitymarketing.com
SUMMARY:From Awareness to Enrollment: The Strategic Marketing Funnel (CWA WorkCon)
DESCRIPTION:A marketing funnel is a visual representation of the customer journey\, illustrating how potential job seekers move from initial awareness of WIOA programs and services to enrollment or engagement.  \nThe funnel is a useful framework to help WIOA service providers communicate effectively through segmentation of different audiences (veterans\, dislocated workers\, career seekers\, adult learners)\, alignment of messaging to each stage of the funnel (awareness\, interest\, action)\, and application of metrics to track performance and optimize outreach. Case studies and examples will be provided\, along with a WIOA Marketing Funnel Template to move prospects from awareness to enrollment.  \nRegister Now: https://web.cvent.com/event/6d569f5a-b172-4fd3-b643-360ca231ce33/summary 
URL:https://www.fullcapacitymarketing.com/event/from-awareness-to-enrollment-the-strategic-marketing-funnel-cwa-workcon/
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DTSTART;TZID=America/Los_Angeles:20260429T144500
DTEND;TZID=America/Los_Angeles:20260429T154500
DTSTAMP:20260501T011916
CREATED:20260318T000338Z
LAST-MODIFIED:20260318T000739Z
UID:2789-1777473900-1777477500@www.fullcapacitymarketing.com
SUMMARY:More Than Just Likes: Community Building through Innovative Social Media (CWA WorkCon)
DESCRIPTION:Social media isn’t just about promotion—it’s about connection. This session explores how to use storytelling\, peer engagement\, and community-led content to foster belonging and trust among job seekers\, adult learners\, employers and youth.  \nLearn how to amplify the voices of those you serve\, spark meaningful engagement\, and turn your social media presence into a hub of community support. Participants will use a storytelling roadmap to build brand authenticity\,  transform customers into valued brand ambassadors\, and facilitate online communities and peer interactions.  \nRegister Now: https://web.cvent.com/event/6d569f5a-b172-4fd3-b643-360ca231ce33/summary
URL:https://www.fullcapacitymarketing.com/event/more-than-just-likes-community-building-through-innovative-social-media-cwa-workcon/
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DTSTART;TZID=Asia/Shanghai:20260617T104500
DTEND;TZID=Asia/Shanghai:20260617T120000
DTSTAMP:20260501T011916
CREATED:20260325T210138Z
LAST-MODIFIED:20260325T210138Z
UID:2795-1781693100-1781697600@www.fullcapacitymarketing.com
SUMMARY:From Awareness to Enrollment: The Strategic Marketing Funnel (CASAS Summer Institute)
DESCRIPTION:A marketing funnel is a visual representation of the customer/student journey\, illustrating how potential adult learners move from initial awareness of adult education to enrollment.   \nThe funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience types (ELL\, career seekers\, skill builders)\, alignment of messaging to each stage of the funnel (awareness\, interest\, action)\, and application of metrics to track performance and optimize outreach. Case studies and examples will be provided\, along with an Adult Education Marketing Funnel Template to move prospective adult learners from awareness to enrollment. \nRegister Now: https://www.casas.org/training-and-support/SI 
URL:https://www.fullcapacitymarketing.com/event/from-awareness-to-enrollment-the-strategic-marketing-funnel-casas-summer-institute/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2026/03/logo-casas.png
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DTSTART;TZID=UTC:20260617T140000
DTEND;TZID=UTC:20260617T151500
DTSTAMP:20260501T011916
CREATED:20260325T210357Z
LAST-MODIFIED:20260325T210357Z
UID:2797-1781704800-1781709300@www.fullcapacitymarketing.com
SUMMARY:More Than Just Likes: Community Building through Social Media (CASAS Summer Institute)
DESCRIPTION:Social media isn’t just about promotion—it’s about connection. This session explores how to use storytelling\, peer engagement\, and community-led content to foster belonging and trust among adult learners.  \nLearn how to amplify student voices\, spark meaningful engagement\, and turn your social media presence into a hub of community support. Participants will use a storytelling roadmap to build brand authenticity\, transform students and alumni into valued brand ambassadors\, and facilitate online communities and peer interactions. \nRegister Now: https://www.casas.org/training-and-support/SI 
URL:https://www.fullcapacitymarketing.com/event/more-than-just-likes-community-building-through-social-media-casas-summer-institute/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2026/03/logo-casas.png
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