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X-WR-CALDESC:Events for Full Capacity Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240531T094500
DTEND;TZID=UTC:20240531T104500
DTSTAMP:20260501T100017
CREATED:20250626T212024Z
LAST-MODIFIED:20250626T212024Z
UID:2537-1717148700-1717152300@www.fullcapacitymarketing.com
SUMMARY:CWA WorkCon 2024: Marketing WIOA Programs under the DOL-ETA TEGL 03-23
DESCRIPTION:Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. The Dept. of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs to utilize funding for advertising and marketing – but with caveats! Get the basics of this TEGL and case studies in action so you can replicate and expand your reach in your area.
URL:https://www.fullcapacitymarketing.com/event/cwa-workcon-2024-marketing-wioa-programs-under-the-dol-eta-tegl-03-23/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240530T143000
DTEND;TZID=UTC:20240530T153000
DTSTAMP:20260501T100017
CREATED:20250626T212224Z
LAST-MODIFIED:20250626T212224Z
UID:2548-1717079400-1717083000@www.fullcapacitymarketing.com
SUMMARY:CWA WorkCon 2024: Innovate & Simplify Your Workforce Marketing Using AI & Technology
DESCRIPTION:This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT\, social media\, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing and communications.
URL:https://www.fullcapacitymarketing.com/event/cwa-workcon-2024-innovate-simplify-your-workforce-marketing-using-ai-technology/
ATTACH;FMTTYPE=image/jpeg:https://www.fullcapacitymarketing.com/wp-content/uploads/2024/04/workcon.jpeg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240516T130000
DTEND;TZID=UTC:20240516T140000
DTSTAMP:20260501T100017
CREATED:20250626T212024Z
LAST-MODIFIED:20250626T212024Z
UID:2538-1715864400-1715868000@www.fullcapacitymarketing.com
SUMMARY:The Brand Amplifier Process: An Integrated Approach to Workforce & Education Marketing
DESCRIPTION:As part of the new affiliate partnership\, TAWB will host a free webinar facilitated by FCM executives to get an overview of FCM’s framework\, which has earned more than 75 global awards for its customers using the concepts of integrated marketing. Webinar participants are invited to win a free seat in FCM’s course. The webinar includes coaching and freebie bonuses including time-saving social media and AI resources.
URL:https://www.fullcapacitymarketing.com/event/the-brand-amplifier-process-an-integrated-approach-to-workforce-education-marketing/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240221T140000
DTEND;TZID=UTC:20240221T150000
DTSTAMP:20260501T100017
CREATED:20250626T212322Z
LAST-MODIFIED:20250626T212322Z
UID:2553-1708524000-1708527600@www.fullcapacitymarketing.com
SUMMARY:The Brand Amplifier Process: A Roadmap to Integrated Marketing
DESCRIPTION:There’s a perception that if you build it\, they will come. Whether that’s your ideal customer profile\, strategic business partner\, investor\, or journalist\, the truth is that if you don’t have the foundational elements of brand building strategies in place\, the opportunities to get in front of the right people at the right time greatly diminishes.\nThe Brand Amplifier for Entrepreneurs is a process to alleviate this issue by teaching you clear actionable steps to enhance how you show up in your unique market.\nJoin us for a free webinar to learn more about The Brand Amplifier process\, where we will share the foundational elements of how to elevate your brand through integrated marketing and communications strategies.
URL:https://www.fullcapacitymarketing.com/event/the-brand-amplifier-process-a-roadmap-to-integrated-marketing/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/06/brandamplifier_webinar_square-1568x1568-BSmu4t.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240213T140000
DTEND;TZID=UTC:20240213T150000
DTSTAMP:20260501T100017
CREATED:20250626T212324Z
LAST-MODIFIED:20250626T212324Z
UID:2557-1707832800-1707836400@www.fullcapacitymarketing.com
SUMMARY:Building Effective Campaigns to Position Your Brand & Boost Enrollments (Part of a Four-Part Webinar Series)
DESCRIPTION:Did you know there is a turnkey solution that helps you build an effective adult education brand and boost enrollments? Case studies will help you replicate in your area. This is the last webinar in a four-part series that supports adult educators in learning how to build an effective adult education brand\, presented by COABE and FCM.
URL:https://www.fullcapacitymarketing.com/event/building-effective-campaigns-to-position-your-brand-boost-enrollments-part-of-a-four-part-webinar-series/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2023/10/FCN-COABE-Header-Email-–-4-Different-Images.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240131T140000
DTEND;TZID=UTC:20240131T150000
DTSTAMP:20260501T100017
CREATED:20250626T212323Z
LAST-MODIFIED:20250626T212323Z
UID:2555-1706709600-1706713200@www.fullcapacitymarketing.com
SUMMARY:The Brand Amplifier Process: A Roadmap to Integrated Marketing
DESCRIPTION:There’s a perception that if you build it\, they will come. Whether that’s your ideal customer profile\, strategic business partner\, investor\, or journalist\, the truth is that if you don’t have the foundational elements of brand building strategies in place\, the opportunities to get in front of the right people at the right time greatly diminishes.\nThe Brand Amplifier for Entrepreneurs is a process to alleviate this issue by teaching you clear actionable steps to enhance how you show up in your unique market.\nJoin us for a free webinar to learn more about The Brand Amplifier process\, where we will share the foundational elements of how to elevate your brand through integrated marketing and communications strategies.
URL:https://www.fullcapacitymarketing.com/event/the-brand-amplifier-process-a-roadmap-to-integrated-marketing-2/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/06/brandamplifier_webinar_square-1568x1568-UwGFZH.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240116T140000
DTEND;TZID=UTC:20240116T150000
DTSTAMP:20260501T100017
CREATED:20250626T212325Z
LAST-MODIFIED:20250626T212325Z
UID:2558-1705413600-1705417200@www.fullcapacitymarketing.com
SUMMARY:Leveraging Public Relations to Build Your Adult Education Brand (Part of a Four-Part Webinar Series)
DESCRIPTION:Earned media is a highly effective tool to expand your reach about your adult education mission. Learn three strategies that will give you a jump start on working within your local community media landscape and beyond. This webinar is part 3 of 4 in a webinar series that supports adult educators in learning how to build an effective adult education brand\, presented by COABE and FCM.
URL:https://www.fullcapacitymarketing.com/event/leveraging-public-relations-to-build-your-adult-education-brand-part-of-a-four-part-webinar-series/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2023/10/FCN-COABE-Header-Email-–-3-Different-Images.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231213T140000
DTEND;TZID=UTC:20231213T150000
DTSTAMP:20260501T100017
CREATED:20250626T212327Z
LAST-MODIFIED:20250626T212327Z
UID:2559-1702476000-1702479600@www.fullcapacitymarketing.com
SUMMARY:Understanding Brand Sentiment Analysis: A Game-Changer for Organizations\, Brands\, and Entrepreneurs
DESCRIPTION:In a complex digital landscape\, how do you know if your brand is being perceived positively within your unique market? Do your target audiences and community hold positive\, negative\, or neutral sentiments\, and most importantly why do they feel that way?\nIf you haven’t completed a brand sentiment baseline of your organization then you could be wasting time\, energy\, and resources in deploying the wrong messages through the wrong mediums.\nWho Should Join: Private sector\, Public Sector & Nonprofit Organizations\, Entrepreneurs & Start-Ups\nWhat Will You Learn: Join FCM executives as we help you understand:\n– the elements that comprise a brand sentiment analysis\n– how target audiences perceive your brand over your competitors\n– what the brand sentiment analysis can help you improve\n– how to jumpstart & organize your analysis
URL:https://www.fullcapacitymarketing.com/event/understanding-brand-sentiment-analysis-a-game-changer-for-organizations-brands-and-entrepreneurs/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231107T140000
DTEND;TZID=UTC:20231107T150000
DTSTAMP:20260501T100017
CREATED:20250626T212421Z
LAST-MODIFIED:20250626T212421Z
UID:2561-1699365600-1699369200@www.fullcapacitymarketing.com
SUMMARY:The Art of Storytelling: Building Your Adult Education Brand through Stories (Part of a Four-Part Webinar Series)
DESCRIPTION:COABE and FCM have partnered to bring you a four-part webinar series to support adult educators in how to effectively build an adult education brand. In Part 2\, discover the power of storytelling: Why does the brain react positively to storytelling and how do you leverage this powerful strategy to leave a lasting and memorable impression in your community?
URL:https://www.fullcapacitymarketing.com/event/the-art-of-storytelling-building-your-adult-education-brand-through-stories-part-of-a-four-part-webinar-series/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20231031T090000
DTEND;TZID=UTC:20231031T100000
DTSTAMP:20260501T100017
CREATED:20250626T212422Z
LAST-MODIFIED:20250626T212422Z
UID:2562-1698742800-1698746400@www.fullcapacitymarketing.com
SUMMARY:Virtual Workshop: Building Your Go-To-Market Strategy
DESCRIPTION:In this workshop\, you’ll learn how to create go-to-market (GTM) strategies that help you build strong brands\, attract the customers you want\, and engage with your audiences. Presented by Anika Jackson\, VP\, PR and Operations\nThe world of branding\, marketing\, PR\, and communications is always evolving\, with new trends and technologies changing the landscape all the time. Against that backdrop\, how can we build integrated GTM strategies that help your organization or brand achieve your marketing and communications goals?\nAnika Jackson\, a marketing and communications leader with 25 years of experience\, will help you to:\n– Understand how communications tie into a strong brand strategy\n– Create clear communications messaging that serves your broader goals\n-Learn and apply current and time-tested trends to media outreach\n-Engage with integrated strategies to amplify communications\n-Join this session to learn the secrets of building GTM strategies that deliver\, from an accomplished industry expert.
URL:https://www.fullcapacitymarketing.com/event/virtual-workshop-building-your-go-to-market-strategy/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2023/10/anika-jackson-webinar.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230614T104500
DTEND;TZID=UTC:20230614T120000
DTSTAMP:20260501T100017
CREATED:20250626T212522Z
LAST-MODIFIED:20250626T212522Z
UID:2568-1686739500-1686744000@www.fullcapacitymarketing.com
SUMMARY:CASAS Summer Institute 2023
DESCRIPTION:Outreach & Recruitment for Underserved Populations: Leveraging the #MoveAheadWithAdultEd Campaign to Boost Enrollments\nNow celebrating its one-year anniversary\, the #MoveAheadWithAdultEd (#MAWAE) national campaign has built awareness to over 5M adult learners with an average of 370 clicks daily to the campaign website. Learn how local education organizations have leveraged this campaign to get new student leads that convert to enrollments. Participants in this session receive a toolkit to adapt for their adult education programs to promote to students in their service area and a roadmap to replicate best practices.
URL:https://www.fullcapacitymarketing.com/event/casas-summer-institute-2023/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230606T120000
DTEND;TZID=UTC:20230606T130000
DTSTAMP:20260501T100017
CREATED:20250626T212423Z
LAST-MODIFIED:20250626T212423Z
UID:2563-1686052800-1686056400@www.fullcapacitymarketing.com
SUMMARY:Your Brand Is More Than Your Logo
DESCRIPTION:Unleash the Power of Your Brand! Join us for an electrifying event as we dive deep into the world of GTM (Go-To-Market) branding strategies.\nMark your calendars for an explosive session featuring the extraordinary Anika Jackson\, the VP Operations of FCM. Anika is a trailblazing branding expert who has mastered the art of propelling entrepreneurs to new heights of success through strategic brand positioning. In this power-packed event\, Anika will reveal the untapped potential of your brand and show you how to amplify its impact in the marketplace. Get ready to ignite a firestorm of attention\, loyalty\, and exponential growth for your business.\nUncover the fundamentals of effective branding and gain exclusive insights from Anika’s extensive experience working with top-tier entrepreneurs. Discover how to captivate your target audience\, create a magnetic brand identity\, and command attention in today’s fiercely competitive landscape.\nPrepare to be blown away as Anika unveils her closely guarded secrets to building a brand that not only stands out but becomes an irresistible force in your industry. She’ll share actionable strategies\, game-changing tips\, and real-world case studies that will inspire you to revolutionize your branding approach.\nDon’t miss this golden opportunity to level up your branding game and accelerate your business’s success. Join us for an unforgettable event that will empower you to dominate the market and establish your brand as an unstoppable force. Remember\, your brand is your most valuable asset\, and it’s time to harness its limitless potential!\nLimited spots available! Secure your place now and be part of this incredible branding experience that will transform the way you do business. Register today and prepare to take your brand to unprecedented heights of influence and profitability. Together\, let’s unleash the true power of branding! #GTM #BrandingRevolution\nOur Presenter:\nAnika Jackson\, a branding expert\, is a multifaceted individual with an impressive array of roles and accomplishments. In addition to being a mother and community volunteer\, she is a philanthropist\, marketing and communications professional\, and a graduate adjunct professor at USC Annenberg School for Communication and Journalism.\nThroughout her extensive career\, Anika has excelled in various marketing disciplines\, including experiential marketing/event production\, launch marketing\, public relations\, digital marketing\, and influencer marketing.\nCurrently serving as the VP of Operations for Full Capacity Marketing\, Anika also hosts the Your Brand Amplified® podcast and leads The Brand Amplifier program\, which aims to empower cause-driven businesses and entrepreneurs to amplify their impact in the world.\nAnika’s commitment to making a difference extends beyond her professional endeavors. She is actively involved in various organizations\, such as the Intuit Small Business Council\, the Advisory Board for the Women in Leadership program at UCSB\, and serves as an advisor and thought leader for multiple local\, national\, and global non-profits. She holds leadership positions in notable non-profit organizations\, including co-founder/board member of Learn Grow Lead\, treasurer of InfluenceHers Foundation\, and incoming VP of Communications for the National Charity League Pier Chapter.\nWith her wealth of experience\, passion for philanthropy\, and dedication to helping businesses and entrepreneurs thrive\, Anika Jackson is an influential force in the field of branding and marketing.
URL:https://www.fullcapacitymarketing.com/event/your-brand-is-more-than-your-logo/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T143000
DTEND;TZID=UTC:20230531T153000
DTSTAMP:20260501T100017
CREATED:20250626T212425Z
LAST-MODIFIED:20250626T212425Z
UID:2566-1685543400-1685547000@www.fullcapacitymarketing.com
SUMMARY:WorkCon Conference 2023 – San Diego\, CA
DESCRIPTION:A Successful Union – Integrated Outreach & Communications to Build a Relevant Workforce Brand\nWorkforce leaders often say that their organizations are the “best kept secret.” Yet\, what efforts are made to make sure that your organization consistently stands out in your community? Building a highly valued brand requires more than random\, hit-or-miss outreach tactics. Anika Jackson\, professor at USC Annenberg School for Communication and Journalism shares how to combine the foundational concepts of public relations\, marketing and paid advertising to move your workforce brand to top of mind within your unique market.  Participants leave with a roadmap to inventory gaps in their brand strategy and how to course correct to maximize results. Workforce case studies included.
URL:https://www.fullcapacitymarketing.com/event/workcon-conference-2023-san-diego-ca/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230517T080000
DTEND;TZID=UTC:20230518T180000
DTSTAMP:20260501T100017
CREATED:20250626T212522Z
LAST-MODIFIED:20250626T212522Z
UID:2569-1684310400-1684432800@www.fullcapacitymarketing.com
SUMMARY:Intuit Small Business Council – Washington\, DC
DESCRIPTION:Congressional Meeting
URL:https://www.fullcapacitymarketing.com/event/intuit-small-business-council-washington-dc/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230427T080000
DTEND;TZID=UTC:20230428T180000
DTSTAMP:20260501T100017
CREATED:20250626T212423Z
LAST-MODIFIED:20250626T212423Z
UID:2564-1682582400-1682704800@www.fullcapacitymarketing.com
SUMMARY:Pantheon Live 2023 – Salt Lake City\, UT
DESCRIPTION:
URL:https://www.fullcapacitymarketing.com/event/pantheon-live-2023-salt-lake-city-ut/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230402T080000
DTEND;TZID=UTC:20230405T180000
DTSTAMP:20260501T100017
CREATED:20250626T212522Z
LAST-MODIFIED:20250626T212522Z
UID:2570-1680422400-1680717600@www.fullcapacitymarketing.com
SUMMARY:Coalition on Adult Basic Education Annual Conference – Atlanta\, GA
DESCRIPTION:FCM Workshops
URL:https://www.fullcapacitymarketing.com/event/coalition-on-adult-basic-education-annual-conference-atlanta-ga/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260501T100017
DTEND;TZID=UTC:20240324T000000
DTSTAMP:20260501T100017
CREATED:20250626T212226Z
LAST-MODIFIED:20250626T212226Z
UID:2551-0-1711238400@www.fullcapacitymarketing.com
SUMMARY:COABE 2024 National Conference
DESCRIPTION:FCM is thrilled to be a Platinum Sponsor of COABE 2024 in Nashville\, TN! Don’t miss our workshops: “The Behind Every Employer Campaign: A Statewide Approach” and “Building an Effective Adult Education Brand.” We are also hosting a pre-conference session: “Building an Effective Adult Education Brand: The Art of Storytelling\, Student Campaigns & Targeted Outreach.” See you there!
URL:https://www.fullcapacitymarketing.com/event/coabe-2024-national-conference/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260501T100017
DTEND;TZID=UTC:20240329T000000
DTSTAMP:20260501T100017
CREATED:20250626T212225Z
LAST-MODIFIED:20250626T212225Z
UID:2549-0-1711670400@www.fullcapacitymarketing.com
SUMMARY:Your Logo is Not Your Brand: Brand Building and Integrated Strategies to Amplify Your Podcast
DESCRIPTION:Discover strategies to enhance your podcast’s impact with VP of Public Relations Anika Jackson. Learn how content\, engagement\, and audience connection are key to building a lasting brand for podcast creators. Don’t miss this valuable session at the Evolutions conference\, presented by Podcast Movement.
URL:https://www.fullcapacitymarketing.com/event/your-logo-is-not-your-brand-brand-building-and-integrated-strategies-to-amplify-your-podcast/
ATTACH;FMTTYPE=image/png:https://www.fullcapacitymarketing.com/wp-content/uploads/2025/06/Anika-Jackson-Evolutions-Speaker-Share-1920x1920-1-1568x1568-tgaz9o.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260501T100017
DTEND;TZID=UTC:20240627T000000
DTSTAMP:20260501T100017
CREATED:20250626T212124Z
LAST-MODIFIED:20250626T212124Z
UID:2543-0-1719446400@www.fullcapacitymarketing.com
SUMMARY:Webinar Series: Marketing WIOA Programs under the DOL-ETA TEGL 03-23
DESCRIPTION:Join the most experienced and qualified workforce & education marketing team in the nation for this dynamic four-part webinar series that teaches a common sense data-driven approach to marketing under the Department of Labor’s TEGL 03-23.
URL:https://www.fullcapacitymarketing.com/event/webinar-series-marketing-wioa-programs-under-the-dol-eta-tegl-03-23/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260501T100017
DTEND;TZID=UTC:20240822T000000
DTSTAMP:20260501T100017
CREATED:20250626T212023Z
LAST-MODIFIED:20250626T212023Z
UID:2536-0-1724284800@www.fullcapacitymarketing.com
SUMMARY:Podcasting in the AI Era: Revolutionizing Promotion for Content Creators (Podcast Movement 2024 Panel)
DESCRIPTION:Presented by FCM’s VP of PR\, Anika Jackson\, and Ajay Yadav\, co-founder of Simplified\, this breakout session will cover considerations when choosing AI-driven tools\, demonstrate Simplified’s tools in action\, and discuss what a successful podcast partnership and sponsorship can look like. \n \nSimplified is an all-in-one\, AI driven content creation solution that helps podcasters write\, design\, edit\, and transcribe podcast audio and video\, and share via social media\, all in one place. With over 11 million unique users worldwide\, Simplified continues to innovate and create solutions to help simplify the process for independent podcasters and agencies alike. \n \nAnika is also the host and producer of the Your Brand Amplified® and USC Annenberg’s MediaSCape podcasts. The YBA podcast is a top 0.5% podcast on Listen Notes\, with two sponsors and on the Bleav ad network\, while USC Annenberg is the top communications and media program in the country. Simplified is also a podcast sponsor for Your Brand Amplified®\, born out of Anika’s evangelizing the service as a user\, before partnering.
URL:https://www.fullcapacitymarketing.com/event/podcasting-in-the-ai-era-revolutionizing-promotion-for-content-creators-podcast-movement-2024-panel/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260501T100017
DTEND;TZID=UTC:20241019T000000
DTSTAMP:20260501T100017
CREATED:20250626T211923Z
LAST-MODIFIED:20250626T211923Z
UID:2531-0-1729296000@www.fullcapacitymarketing.com
SUMMARY:Simplify with AI: Using AI & Technology for Workforce & Education Marketing (LARAEC Conference Workshop)
DESCRIPTION:Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? If you can relate\, then this dynamic workshop provides simple and effective strategies to leverage the power of AI and technology for your marketing efforts. Through workforce and education case studies\, gain practical insights into effective integration of the latest tools and align your current strategies to our AI checklist to get started right away.
URL:https://www.fullcapacitymarketing.com/event/simplify-with-ai-using-ai-technology-for-workforce-education-marketing-laraec-conference-workshop/
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