The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #3)

Webinar 3: Content Strategy

What do I post, and when do I post it? This webinar guides you through creating a content calendar and a comprehensive social media strategy document to boost audience engagement and streamline your messaging.

Participants will learn:

• How to develop a comprehensive social media strategy document
• How to share content that aligns with organizational goals and resonates with your audience
• How to develop a monthly content calendar

About the Webinar Series 

The Social Media Blueprint: Tools and Strategies for Workforce & Education

Four-Part Webinar Series, May 7 – May 28, 2025

Do you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student, adult learner, job seeker and employer audiences?

This four-part webinar series provides an in-depth, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to evaluate effectiveness, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI, a content visibility success formula, and a social media content calendar template.