The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #4)

Webinar 4: Maintaining Your Social Media Presence

How can I determine if my strategy is effective? How can I maintain a consistent social media presence without feeling overwhelmed? This webinar shares best practices for analytics reporting and community monitoring. It also teaches how to integrate tools, systems, and templates for effortless social media management.

Participants will learn:

• Best practices for brand monitoring, analytics reporting and community engagement
• How to set up organizational systems and guidelines 
• How to integrate tools and templates

About the Webinar Series

The Social Media Blueprint: Tools and Strategies for Workforce & Education

Four-Part Webinar Series, May 7 – May 28, 2025

Do you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student, adult learner, job seeker and employer audiences?

This four-part webinar series provides an in-depth, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to evaluate effectiveness, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI, a content visibility success formula, and a social media content calendar template.