The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #2)

Webinar 2: Knowing Your Audience

Who is my audience, and what social media platforms are they using? This webinar teaches you how to build detailed target audience profiles and align them with the most effective social media platforms.

Participants will learn:

• The differences between each social media platform (features, algorithm, audience, etc.)
• How to develop target audience personas using demographic and psychographic data 
• How to determine the ideal social media platforms for your organization
• How to find your target audiences online

About the Webinar Series 

The Social Media Blueprint: Tools and Strategies for Workforce & Education

Four-Part Webinar Series, May 7 – May 28, 2025

Do you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student, adult learner, job seeker and employer audiences?

This four-part webinar series provides an in-depth, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to evaluate effectiveness, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI, a content visibility success formula, and a social media content calendar template.