The Social Media Blueprint: Tools and Strategies for Workforce & Education (Webinar #1)
Where’s my password? Who set up this account? Why can’t we build an engaged following? If these are some of the questions you’ve been asking yourself about your organization’s social media platforms, this first webinar will help you set up a seamless social media operation that is organized for your various workforce and education target audiences.
Participants will learn:
- The value of social media for workforce and education organizations.
- Account management best practices (passwords, permissions, and roles).
- How to conduct profile and content audits, assess alignment with organizational communications goals
- Strategies to encourage platform engagement and following.
About the Webinar Series
The Social Media Blueprint: Tools and Strategies for Workforce & Education
Four-Part Webinar Series, May 7 – May 28, 2025
Do you have less and less time to effectively manage and build your social media platforms? Does your social media strategy need a major refresh? Are you leveraging the right platforms for your student, adult learner, job seeker and employer audiences?
This four-part webinar series provides an in-depth, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to evaluate effectiveness, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI, a content visibility success formula, and a social media content calendar template.