WorkCon Conference 2023 – San Diego, CA

A Successful Union – Integrated Outreach & Communications to Build a Relevant Workforce Brand
Workforce leaders often say that their organizations are the “best kept secret.” Yet, what efforts are made to make sure that your organization consistently stands out in your community? Building a highly valued brand requires more than random, hit-or-miss outreach tactics. Anika Jackson, professor at USC Annenberg School for Communication and Journalism shares how to combine the foundational concepts of public relations, marketing and paid advertising to move your workforce brand to top of mind within your unique market. Participants leave with a roadmap to inventory gaps in their brand strategy and how to course correct to maximize results. Workforce case studies included.