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FCM in the News

The Great Resignation – The Future of Work Authority Magazine interviews FCM’s CEO about how employers and employees are reworking work together.

Skills-based Hiring as the Gold Standard — Will employers shift to skills-based hiring versus the focus on degrees?

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15 Things You are Forgetting to Do

FCM’s VP Operations says “get to the point” among other things.

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Integrating Marketing & Communications for PR Pros

Why silo these practices when you can integrate them to meet your objectives?

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Interview

The Great Resignation – The Future of Work Authority Magazine interviews FCM’s CEO about how employers and employees are reworking work together.

Skills-based Hiring as the Gold Standard — Will employers shift to skills-based hiring versus the focus on degrees?

More

A Story of Hope – Meet Author Celina Shands

FCM’s CEO shares her story for National Month of Hope.

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Chip Baker – The Success Chronicles

FCM’s CEO talks with Chip Baker about the inspirations of how FCM was founded.

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PR Campaigns

15 Things You are Forgetting to Do

FCM’s VP Operations says “get to the point” among other things.

More

Webinar

Integrating Marketing & Communications for PR Pros

Why silo these practices when you can integrate them to meet your objectives?

More

What’s New

Full capacity marketing earns 8 davey awards

Who won 8 international awards for their 2021 workforce and education campaigns?

Congrats to our customers

Cultivating Business Partnerships

FCM will deploy a Behind Every Employer campaign for College of the Canyons.

Learn More

The Future of Auto Tech

FCM receives another round of funding to support Bay Area regional colleges in CTE equity enrollment for NextGen Auto.

See the project in action

Recent Blog Posts

Hacienda La Puente Adult Education: A Case Study in Effective Storytelling

People love a good story. Stories create emotional connections. They make information memorable. Read on to learn why you should pause to ask: What’s my organization’s story, and how are we telling it?

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Lead Generation Got You Down? Pivot to Building Brand Awareness to Boost College Enrollment Numbers

Is college worth it? That’s a question more and more people are asking themselves – and that is creating a need to rethink lead generation campaigns and take a step toward building greater brand awareness for your college.

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How One Local Workforce Board is Coordinating Employer Engagement Regionally

Businesses and workers across the country have been nothing if not resilient over the past two years, as they worked to overcome unprecedented challenges brought on by the pandemic. Businesses in California’s Santa Cruz County are no exception. A recent report by the Santa Cruz County Workforce Development Board (SCCWDB) highlights the major issues businesses face within

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Press Releases

Anika Jackson to lead FCM expansion efforts

Anika Jackson, who has more than 25 years of marketing experience, will assume the role of vice president of Operations for FCM. In that role, she will work to ensure FCM’s customers have access to cutting-edge solutions to address the student enrollment issues plaguing K-12, post-secondary education and workforce organizations...

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Award-Winning #MoveAheadWithAdultEducation Campaign Celebrates 1 Year

Campaign raises awareness among 5M interested adult learners, leads to referrals for 2,300 schools

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FCM Earns Daveys for Student Awareness & Recruitment Campaigns

FCM was recognized by the Academy of Interactive and Visual Arts (AIVA) through its 2021 Davey Awards...

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