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Hidden Gems: Meet Celina Shands of Full Capacity Marketing
SD Voyager interviewed Celina Shands for their “Hidden Gems” series highlighting businesses and creatives within the San Diego area. Learn more about Celina's backstory, from growing up in North Carolina to the educational and entrepreneurial path that led her to start 3 companies, including FCM, and the challenges she has faced along the way.
Building Your Go-To-Market Strategy with Anika Jackson
Learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences.
The Spot Magazine
CEO Celina Shands reveals the remarkable journey she undertook to become the "go-to person" in the workforce development industry in an interview with Crystal’s Spot Mag. Dive into her inspiring article to discover how Celina transformed from a small-town girl into an unstoppable force in her field.
Interview
Hidden Gems: Meet Celina Shands of Full Capacity Marketing
SD Voyager interviewed Celina Shands for their “Hidden Gems” series highlighting businesses and creatives within the San Diego area. Learn more about Celina's backstory, from growing up in North Carolina to the educational and entrepreneurial path that led her to start 3 companies, including FCM, and the challenges she has faced along the way.
The Spot Magazine
CEO Celina Shands reveals the remarkable journey she undertook to become the "go-to person" in the workforce development industry in an interview with Crystal’s Spot Mag. Dive into her inspiring article to discover how Celina transformed from a small-town girl into an unstoppable force in her field.
Where It Begins Magazine
FCM CEO Celina Shands was featured in Where It Begins Magazine's June-July 2023 edition! Read the full interview for insights on Celina's career journey as a communications expert and to learn about FCM's current and upcoming projects.
Webinar
Building Your Go-To-Market Strategy with Anika Jackson
Learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences.
Your Brand Is More Than Your Logo with Anika Jackson
FCM’s VP of PR and Operations shares the fundamentals of effective branding with actionable strategies, game-changing tips, & real-world case studies.
Integrating Marketing & Communications for PR Pros
Why silo these practices when you can integrate them to meet your objectives?
MorePodcasts
The Marketing Playbook – Effective Marketing strategies with Celina Shands
Celina Shands joins the ‘Welcome to a Better Lifestyle’ Podcast to discuss the dynamic landscape of marketing in 2024 and share some great insights so you can elevate your marketing game.
The Path Forward Podcast: Living Your Brand
Celina Shands talks with Dr. Rick Fernandez about her journey of launching three distinct enterprises and her athletic background. While discussing FCM’s work, Celina also sheds light on the qualities she values in potential hires and the vibrant company culture she fosters. Together, Celina and Rick explore the pivotal role of branding in the education sector, emphasizing its significance for districts.
Marketing Mission-Driven Businesses with Celina Shands
When you’re running a mission-driven business, marketing is about more than just landing new clients–it’s about getting your message out to more people. Celina Shands is an expert at helping her clients tell their brand story and communicate their value to potential customers, partners, and funders.
What’s New
Full Capacity Marketing Executives Celina Shands and Anika Jackson Inspire Women to Realize Their Self Worth and to Live Authentically
FCM CEO Celina Shands and VP, PR and Operations, Anika Jackson, are celebrating their newly minted titles as international bestselling authors in the recently published, Business On Purpose: More inspiring stories of women overcomers who are changing the world! Released in September 2023, the bestseller quickly topped the Amazon charts in the USA and ranked as a Hot New Release in the UK, Canada, and Australia.
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3 Marketing Trends to Embrace in 2023
If you jumped into the new year without much chance to focus your marketing efforts in 2023, don’t worry. FCM reviewed this year’s predicted marketing trends and compiled some of the top trends in the list below to guide (or refine) your planning.
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Full capacity marketing earns 8 davey awards
Who won 8 international awards for their 2021 workforce and education campaigns?
Congrats to our customersRecent Blog Posts
TEGL 03-23 Opens the Door for Digital Campaigns to Support WIOA Enrollments
Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. Think again! September’s 2023 Department of Labor Training and Employment Guidance Letter (TEGL) 03-23 has opened the door for WIOA-funded programs to
Read MoreBrand Videos: A Valuable Asset for Workforce & Education Organizations
Often short, well-produced, and designed to capture the attention of a target audience,a brand video is a marketing tool that promotes a brand, its products or services, or itsvalues and mission. In today’s fast-paced digital landscape, many private sector companies use well-craftedbrand videos to stand out from their competitors. But can this marketing asset also bevaluable
Read MoreHow Workforce & Education Can Leverage the Hottest 2025 Marketing Trends
Many of last year’s annual predictions in workforce and education marketing came to fruition as we leaned into Artificial Intelligence (AI) and Personalization, Voice Search Optimization, Video Marketing, Email Deliverability, and Third-Party Cookies Phase-Out. From AI data integration to building communities through creators and incorporating humor into campaigns, here’s what to watch for in 2025
Press Releases
FCM receives COABE President’s Partner Award
CEO recognized for dedication and impacts in adult education nationally
How Nonprofits Can Position Their Brand To Solidify Their Niche
A strong brand not only attracts supporters but also ensures long-term sustainability and success in fulfilling its mission. Celina Shands from Full Capacity Marketing, Inc. and Stephen Halasnik from Financing Solutions discuss how nonprofits can establish a strong brand identity that sets them apart.
Read MoreFull Capacity Marketing Executives Celina Shands and Anika Jackson Inspire Women to Realize Their Self Worth and to Live Authentically
FCM CEO Celina Shands and VP, PR and Operations, Anika Jackson, are celebrating their newly minted titles as international bestselling authors in the recently published, Business On Purpose: More inspiring stories of women overcomers who are changing the world! Released in September 2023, the bestseller quickly topped the Amazon charts in the USA and ranked as a Hot New Release in the UK, Canada, and Australia.
Read More
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