FCM supported the CRY-ROP team in a re-branding effort focused on a customer centric approach to a wide range of target audiences including students, parents, educators, counselors, community members and policy makers. FCM developed the brand strategy and marketing and communications campaign that included a brand identity, tagline, redesigned website, use of proactive eMarketing, and implementation of a structured social media plan.
“The plan developed by FCM has helped position CRY-ROP to clearly communicate its benefits to each of the target groups based upon evidence of impacts. CRY-ROP would not hesitate to hire/contract with FCM in the future. Working with the responsive, professional FCM support team has been a pleasant reminder of how powerful and effective the blending of industry leading professionals and progressive educators can be.”
Stephanie Houston, Superintendent
Colton Redlands Yucaipa ROP