FCM applied its organizational ecosystem to help rebrand Michigan Works! Berrien-Cass-Van Buren as Kinexus, with an expanded focus on workforce, business and community development.


“I’ve learned in our re-branding journey with FCM that there has to be a clear alignment from all of our business processes to our brand strategy. Their organizational ecosystem is a highly effective model that has propelled our organization to the next level of performance. I’d highly recommend their talented team.”

Todd Gustafson – Executive Director