FCM was hired to develop a new brand strategy for Riverside School of Career Education (SCE). After research to identify target markets, FCM developed a new website, communications and outreach tools, a professional video, and a campaign to encourage students to tell their success stories as brand ambassadors. As a result, Riverside SCE has experienced greater visibility and improved enrollment statistics.


“I now realize why Celina and her company, FCM, came so highly recommended to our organization. Celina and her team are dynamic, intuitive, thoughtful and extremely professional. She and her team provided our unit with much needed marketing guidance after performing a thorough review of our operations which has resulted in a web presence that has exceeded our expectations.”

Ron Vito – Executive Director

Riverside County Office of Education
Division of Educational Services, Career Technical Programs