Events

This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT, social media, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing and communications. ...

Join the most experienced and qualified workforce & education marketing team in the nation for this dynamic four-part webinar series that teaches a common sense data-driven approach to marketing under the Department of Labor’s TEGL 03-23. ...

This introduction webinar highlights the key components of this guidance, how to view the guidance through a strategic marketing lens using a data-driven plan, and how to self-audit your organization’s touchpoints to ensure alignment with TEGL 03-23 to maximize reach and engagement. ...

Now that you have the basics, learn how to apply your data-driven approach using the PESO (paid, earned, shared, owned) media model and key performance indicators (KPIs) to measure effectiveness of allowed activities under TEGL 03-23. ...

Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. The Dept. of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs to utilize funding for advertising and marketing - but with caveats! Get the basics of this TEGL and case studies in action so you can replicate and expand your reach in your area. ...

This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT, social media, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing and communications. ...

TEGL 03-23 is not a strategy; it’s a guidance letter to help you think through how to be more strategic with your outreach efforts. Templates and examples help you use the right processes to align with critical KPIs that demonstrate success with targeted outreach. ...

There’s a perception that if you build it, they will come. Whether that’s your ideal customer profile, strategic business partner, investor, or journalist, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly diminishes. ...

Using case studies, this session takes you through the full process of assessing usage of WIOA funds for outreach, using the PESO model, identification of KPIs to monitor results, and the development of a marketing plan. We highlight how these WIOA-funded organizations used funding responsibly to achieve its key objectives of recruiting underserved job seekers and adult learners and engaging high growth sector employers. ...