Marian Anderson once said that leadership should be born out of the understanding of the needs of those who would be affected by it. Here at FCM, we do the work we do in workforce and education because fundamentally those involved in these fields seek to make lives better. We invite you to get to know our diverse team that is driven by their life experiences to make others’ lives better.
Our research, communications strategies, and outreach campaigns elevate workforce and education organizations to effectively recruit students and job seekers and engage employers with their important missions. Through our eFCM Learning Hub we ensure that K12/postsecondary education and workforce development organizations across the nation have sustainable outreach systems in place and the right skill sets to continue to be successfully long after our contract concludes.
Born and raised in North Carolina, Celina approaches business like a true southerner—relationships first, business second—and surrounds herself with a great team that is committed to excellence on each and every project. As a communications expert, Celina has helped more than 500 workforce development and K-12/postsecondary education organizations across the nation build high-performing outreach campaigns that empower vulnerable populations, students and job seekers to embrace their potential and motivate employers to be part of the process. She has earned 75 global awards, including a 2021 Stevie® Business Award for Communications Campaign of the Year, and is a former American Marketing Association Marketer of the Year and a two-time Women Who Mean Business finalist.
Carm has been a contributing board member for several private and public companies. He has served on the Owners Association Boards of Sterlingwood, Bald Eagle, Bellemont, Rancho Santa Fe Groves and Laguna Royale. He has been involved with fundraising for cancer research and treatment; he and his wife Nancy spearheaded a successful fund raising campaign at St. Joseph’s Hospital in Orange Country CA. They have been founding contributors to the Park City and Orange County Performing Arts Centers and the SOS Foundation for the Egyptian Theater.
Baseball and teamwork have been the foundation for Buddy Black’s professional career where he played 15 years in the Major League, mostly as a starting pitcher, and amassed a 121-116 career mark with a 3.84 ERA. Buddy earned a World Series ring with the Royals in 1985, and has also pitched for the Indians, Blue Jays and Giants. As the Anaheim Angel’s pitching coach for the last seven years, Black has counseled, mentored and coached the staff with great success, including a second World Series ring in 2002. In 2006, he accepted the position of the San Diego Padres general manager.
Phoebe Chongchua is the founder of Livefit. She created her business to help people lead successful, healthy, enriched lives. She offers coaching motivational speaking and seminars on nutrition, fitness, relationships, single parenting and more. Phoebe has 13 plus years of experience in the broadcast industry. In 1990, she began as a News Reporter for KGTV/10News and quickly rose to a News Anchor for the top-rated Morning Show in San Diego. Phoebe then became the Community Affairs Specialist, heading up TEAM10, the station’s Community Affairs Division, reporting on community projects.
Dora Mendivil is the Center Director for San Diego’s Center for Employment Training (CET), an organization that she has contributed to for over thirteen years in various locations including Yuma, Riverside and San Diego. Representing the San Diego Hispanic community, Dora was nominated by Congressman Randy Cunningham to attend the first “Hispanic Leadership Summit” and the “Asian Hispanic Opportunity Conference” in Washington, D.C. A graduate of the University of Baja California with a Bachelor Degree in Administration, Dora has over 20 years experience in Administration and Education in both the U.S. and Mexico.
Robert K. Ross, M.D., is president and chief executive officer for The California Endowment, a health foundation established in 1996 to address the health needs of Californians. Prior to his appointment in September 2000, Dr. Ross served as director of the Health and Human Services Agency for the County of San Diego from 1993 to 2000. Dr. Ross has an extensive background as a clinician and public health administrator. His service includes: Commissioner, Philadelphia Department of Health; medical director for LINK School-Based Clinic Program, Camden, New Jersey; instructor of clinical medicine, Children’s Hospital of Philadelphia; and faculty member at San Diego State University’s School of Public Health.
When the National Association of Workforce Boards chose a new communications firm, we did a thorough review of our choices and could not be happier with FCM. Their dedication to us as a client is exceptional, and their eye for what we need has been superb. The measure of their excellence is demonstrated through our selection for the International Davey Award for our integrated campaign
Without a doubt, FCM provided our organization with the right re-branding strategy and solutions. Using a collaborative approach to engage our stakeholders resulted in the development and deployment of logos, communication protocols, website design, social media strategies and more. Celina and the FCM Team provided comprehensive and efficient expertise that expanded the awareness and understanding of our mission.
Full Capacity Marketing has a distinct and effective style of collaboration that is highly successful in bridging gaps and finding common ground between various stakeholders. Their public awareness campaign was highly successful in improving our brand awareness, but most importantly laid the foundational groundwork for building partnerships with our most important community stakeholders within the public workforce investment system, economic development and community colleges.
FCM is masterful at bringing a brand strategy to fruition. Our project benefitted greatly from their expertise and we ended up with very effective, professional, on-time and on-target communication tools to engage the community with our mission.
FCM has an energetic, professional, smart team that understands the world of community colleges. What I appreciate most about FCM is their responsiveness and ability to deliver quality products and services very rapidly. Our brand strategy and subsequent marketing and communications tools developed by FCM are outstanding and have helped our team achieve great success. I would recommend FCM without hesitation to any community college.
California Corporate College hired FCM to help one of our customers with understanding their market position and how to best sell their products and services. We were so impressed with FCM’s approach, analysis and the presentation to our customer. It has far exceeded what we were contracted to do and I know the information will help our customer make an informed decision on how to best position their organization. Thanks FCM!
Part of our Board’s strategy in looking at future trends and creating solutions for our community requires engaging the many public/private workforce, economic and educational partners. FCM has greatly supported this strategy by developing a new website that provides a two-way communication mechanism for our community stakeholders to weigh-in on our funding, our strategies, and key initiatives.
FCM has a unique customer-centric model in approaching branding, marketing and communications strategies. We were highly impressed with the market research and upfront strategy sessions that enabled us to tap into the needs of our ultimate users. Working with FCM was an outstanding investment, and I wouldn’t hesitate to recommend the team at FCM. I hope to work with them again in the future.
FCM provided thoughtful recommendations and a professional quality website that has been instrumental in the brand awareness of the Institute. FCM was responsive, creative, and made us feel like we were their only client throughout the entire process.
By far, Celina Shands is one of the most talented PR professionals that I have ever met in my 20 years in broadcast. Thinking out-of-the-box is the norm for Celina as evidenced by her cause-related marketing projects.
Celina and FCM is an exceptional talent. Her ability to perceive the intellectual concept and the parameters of a problem or challenge and artfully apply solutions and expertise is astounding. She has powerful and effective interpersonal skills and consistently delivers outstanding products and service on time and without cost over runs. I strongly endorse her company and the work performed.
FCM is a resource that other workforce boards should tap. As a result of our work with FCM, we have completely re-branded our Board, restructured our customer service and communication processes, and deployed a highly effective website that meets our virtual communication goals. I would recommend their services without hesitation to any of my workforce colleagues.
We worked with FCM to teach employees consultative sales techniques and to think differently about service delivery for our employer customers. In a time constrained environment, FCM kept in regular contact with our office, developed marketing materials and trained all our staff. The staff enjoyed the training while they were learning and were pleased with the professional marketing materials.
The FCM team is bright, professional, creative and highly strategic. The brand strategy and outreach materials they developed exceeded our expectations, and have been instrumental in helping us meet our goals and objectives.
The plan developed by FCM has helped position CRY-ROP to clearly communicate its benefits to each of the target groups based upon evidence of impacts. CRY-ROP would not hesitate to hire/contract with FCM in the future. Working with the responsive, professional FCM support team has been a pleasant reminder of how powerful and effective the blending of industry leading professionals and progressive educators can be.
FCM was instrumental in helping our Foundation kickoff a critical giving campaign by focusing on the development of a long-term re-branding strategy. I’d highly recommend FCM to any nonprofit looking to be more strategic and focused about their image and fundraising strategies.
I’ve learned in our re-branding journey with FCM that there has to be a clear alignment from all of our business processes to our brand strategy. Their organizational ecosystem is a highly effective model that has propelled our organization to the next level of performance. I’d highly recommend their talented team.
FCM has decades of experience in workforce and education and understands the dynamics in our Strong Workforce environment in California. Their experience, coupled with innovative and cutting edge branding, marketing and communications strategies are executed effectively and result in elevating the work in our regions.
We are so proud of the six Davey awards for our national campaign and credit Full Capacity Marketing for mobilizing both leadership and educators in all 50 states to reposition our important mission. Their team is consistently strategic, on time, and on or under budget. I highly recommend FCM in developing and executing complex education and workforce campaigns that need targeted results. We have rehired them for future phases of our project.
Full Capacity Marketing is exceptional at understanding the market and knowing how to create the right strategies to engage students. They are responsive, available and highly strategic in working with our many stakeholders. Our region is very excited about their work to date and we look forward to continuing our relationship.