About Us

We love what we do

Marian Anderson once said that leadership should be born out of the understanding of the needs of those who would be affected by it. Here at FCM, we do the work we do in workforce and education because fundamentally those involved in these fields seek to make lives better. We invite you to get to know our diverse team that is driven by their life experiences to make others’ lives better.


Our research, communications strategies, and outreach campaigns elevate workforce and education organizations to effectively recruit students and job seekers and engage employers with their important missions. Through our eFCM Learning Hub we ensure that K12/postsecondary education and workforce development organizations across the nation have sustainable outreach systems in place and the right skill sets to continue to be successfully long after our contract concludes.


Meet Our CEO/Founder

Celina Shands, M.S.

Born and raised in North Carolina, Celina approaches business like a true southerner—relationships first, business second—and surrounds herself with a great team that is committed to excellence on each and every project. As a communications expert, Celina has helped more than 500 workforce development and K-12/postsecondary education organizations across the nation build high-performing outreach campaigns that empower vulnerable populations, students and job seekers to embrace their potential and motivate employers to be part of the process. She has earned 75 global awards, including a 2021 Stevie® Business Award for Communications Campaign of the Year, and is a former American Marketing Association Marketer of the Year and a two-time Women Who Mean Business finalist.


Board of Directors

Carm Santoro


Carm has been a contributing board member for several private and public companies. He has served on the Owners Association Boards of Sterlingwood, Bald Eagle, Bellemont, Rancho Santa Fe Groves and Laguna Royale. He has been involved with fundraising for cancer research and treatment; he and his wife Nancy spearheaded a successful fund raising campaign at St. Joseph’s Hospital in Orange Country CA. They have been founding contributors to the Park City and Orange County Performing Arts Centers and the SOS Foundation for the Egyptian Theater.

Buddy Black


Baseball and teamwork have been the foundation for Buddy Black’s professional career where he played 15 years in the Major League, mostly as a starting pitcher, and amassed a 121-116 career mark with a 3.84 ERA. Buddy earned a World Series ring with the Royals in 1985, and has also pitched for the Indians, Blue Jays and Giants. As the Anaheim Angel’s pitching coach for the last seven years, Black has counseled, mentored and coached the staff with great success, including a second World Series ring in 2002. In 2006, he accepted the position of the San Diego Padres general manager.

Phoebe Chonchuga


Phoebe Chongchua is the founder of Livefit. She created her business to help people lead successful, healthy, enriched lives. She offers coaching motivational speaking and seminars on nutrition, fitness, relationships, single parenting and more. Phoebe has 13 plus years of experience in the broadcast industry. In 1990, she began as a News Reporter for KGTV/10News and quickly rose to a News Anchor for the top-rated Morning Show in San Diego. Phoebe then became the Community Affairs Specialist, heading up TEAM10, the station’s Community Affairs Division, reporting on community projects.

Dora Mendivil


Dora Mendivil is the Center Director for San Diego’s Center for Employment Training (CET), an organization that she has contributed to for over thirteen years in various locations including Yuma, Riverside and San Diego. Representing the San Diego Hispanic community, Dora was nominated by Congressman Randy Cunningham to attend the first “Hispanic Leadership Summit” and the “Asian Hispanic Opportunity Conference” in Washington, D.C. A graduate of the University of Baja California with a Bachelor Degree in Administration, Dora has over 20 years experience in Administration and Education in both the U.S. and Mexico.

Robert K. Ross, M.D.


Robert K. Ross, M.D., is president and chief executive officer for The California Endowment, a health foundation established in 1996 to address the health needs of Californians. Prior to his appointment in September 2000, Dr. Ross served as director of the Health and Human Services Agency for the County of San Diego from 1993 to 2000. Dr. Ross has an extensive background as a clinician and public health administrator. His service includes: Commissioner, Philadelphia Department of Health; medical director for LINK School-Based Clinic Program, Camden, New Jersey; instructor of clinical medicine, Children’s Hospital of Philadelphia; and faculty member at San Diego State University’s School of Public Health.


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    West Coast Office

    270 North El Camino Real #285

    Encinitas, CA 92024

    T: 760.274.6370 // FX: 760.274.6235



    East Coast Office

    5614 Connecticut Avenue NW #115

    Washington, D.C. 20015

    T: 202.731.0904 // FX: 202.244.7482