What’s New
Thought leadership articles on marketing and communications
What’s New
FCM will deploy a Behind Every Employer campaign for College of the Canyons.
Learn More
What’s New
FCM receives another round of funding to support Bay Area regional colleges in CTE equity enrollment for NextGen Auto.
See the project in action
Recent Blog Posts
Get the latest advice from FCM on how to elevate your brand.
Recent Blog Posts
FCM’s VP of Operations, Anika Jackson is a member of the Intuit Small Business Council which represents over 10 million small businesses. She recently had the privilege of participating in a visit to Capitol Hill to brief policy makers on the challenges facing small business owners and advocate for policies that support their growth and success. Here is Anika’s account of the visit.
Read More
Recent Blog Posts
People love a good story. Stories create emotional connections. They make information memorable. Read on to learn why you should pause to ask: What’s my organization’s story, and how are we telling it?
Read More
Recent Blog Posts
Is college worth it? That’s a question more and more people are asking themselves – and that is creating a need to rethink lead generation campaigns and take a step toward building greater brand awareness for your college.
Read More
Recent Blog Posts
Businesses and workers across the country have been nothing if not resilient over the past two years, as they worked to overcome unprecedented challenges brought on by the pandemic. Businesses in California’s Santa Cruz County are no exception. A recent report by the Santa Cruz County Workforce Development Board (SCCWDB) highlights the major issues businesses face within
Read More
Recent Blog Posts
If you jumped into the new year without much chance to focus your marketing efforts in 2023, don’t worry. FCM reviewed this year’s predicted marketing trends and compiled some of the top trends in the list below to guide (or refine) your planning.
Read More
Recent Blog Posts
College enrollment nationwide dropped 30% during the fall of 2020, as they scrambled to take their...
Read More
Recent Blog Posts
Launching a website can feel like the culmination of a long journey! You have likely spent months working with a team on strategy, user...
Read More
Recent Blog Posts
The Current COVID-19 Trends In Education Have Had A Significant Impact On The Methodology And Approach Organizations Need To...
Read More
Press Releases
FCM shares the great work of its clients and partners.
Press Releases
Anika Jackson, who has more than 25 years of marketing experience, will assume the role of vice president of Operations for FCM. In that role, she will work to ensure FCM’s customers have access to cutting-edge solutions to address the student enrollment issues plaguing K-12, post-secondary education and workforce organizations...
Read More
Press Releases
Campaign raises awareness among 5M interested adult learners, leads to referrals for 2,300 schools
Read More
Press Releases
FCM was recognized by the Academy of Interactive and Visual Arts (AIVA) through its 2021 Davey Awards...
Read More
Press Releases
Growing the workforce talent pipeline and helping employers upskill their own workers is a core...
Read More