Meet FCM Executives—Best Selling Authors on Amazon. Read More.

FULL CAPACITY MARKETING

News Hub

Stay Connected with FCM

FCM in the News

Our C-level executives share their thought leadership in strategic communications within the workforce, education and entrepreneurship sectors.

Webinar

Building Your Go-To-Market Strategy with Anika Jackson

Learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences.

Interview

The Spot Magazine

CEO Celina Shands reveals the remarkable journey she undertook to become the "go-to person" in the workforce development industry in an interview with Crystal’s Spot Mag. Dive into her inspiring article to discover how Celina transformed from a small-town girl into an unstoppable force in her field.

Interview

Where It Begins Magazine

FCM CEO Celina Shands was featured in Where It Begins Magazine's June-July 2023 edition! Read the full interview for insights on Celina's career journey as a communications expert and to learn about FCM's current and upcoming projects.

Webinar

Your Brand Is More Than Your Logo with Anika Jackson

FCM’s VP of PR and Operations shares the fundamentals of effective branding with actionable strategies, game-changing tips, & real-world case studies.

Interview

The Great Resignation – The Future of Work

Skills-based Hiring as the Gold Standard — Will employers shift to skills-based hiring versus the focus on degrees?

Webinar

Integrating Marketing & Communications for PR Pros

Why silo these practices when you can integrate them to meet your objectives?

Interview

A Story of Hope – Meet Author Celina Shands

Mentorship can make all the difference in your entrepreneurial journey. FCM’s CEO, Celina Shands, shares her story as a testament to that for National Month of Hope. Learn how she found the right people to support her, embraced setbacks positively, and built a thriving business.

Interview

Interview

The Spot Magazine

CEO Celina Shands reveals the remarkable journey she undertook to become the "go-to person" in the workforce development industry in an interview with Crystal’s Spot Mag. Dive into her inspiring article to discover how Celina transformed from a small-town girl into an unstoppable force in her field.

Interview

Where It Begins Magazine

FCM CEO Celina Shands was featured in Where It Begins Magazine's June-July 2023 edition! Read the full interview for insights on Celina's career journey as a communications expert and to learn about FCM's current and upcoming projects.

Interview

The Great Resignation – The Future of Work

Skills-based Hiring as the Gold Standard — Will employers shift to skills-based hiring versus the focus on degrees?

Interview

A Story of Hope – Meet Author Celina Shands

Mentorship can make all the difference in your entrepreneurial journey. FCM’s CEO, Celina Shands, shares her story as a testament to that for National Month of Hope. Learn how she found the right people to support her, embraced setbacks positively, and built a thriving business.

Your Brand Amplified

POWERED BY FCMlogo

image
FCM’s VP Public Relations hosts a podcast with 50,000 monthly listeners and more than 500 5-star reviews.

Welcome to Your Brand Amplified®. The podcast where we interview marketers, publicists and brands to learn their stories, what makes them tick, and tips and tricks that make a difference.  More.

Webinar

Webinar

Building Your Go-To-Market Strategy with Anika Jackson

Learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences.

Webinar

Your Brand Is More Than Your Logo with Anika Jackson

FCM’s VP of PR and Operations shares the fundamentals of effective branding with actionable strategies, game-changing tips, & real-world case studies.

Webinar

Integrating Marketing & Communications for PR Pros

Why silo these practices when you can integrate them to meet your objectives?

Podcasts

Connect with a larger community and these informative podcasts.

Podcasts

Marketing Mission-Driven Businesses with Celina Shands

When you’re running a mission-driven business, marketing is about more than just landing new clients–it’s about getting your message out to more people. Celina Shands is an expert at helping her clients tell their brand story and communicate their value to potential customers, partners, and funders.

Podcasts

The Education, Career, and Beyond Podcast with Celina Shands

CEO Celina Shands shares her backstory and how it led her to build her virtual business 21 years ago. Discover how education and mentorship propelled Celina from a difficult upbringing into sports, which gained her a basketball scholarship and set her on a different trajectory.

Podcasts

Your Brand, Your Impact with Anika Jackson

In a world inundated with profiles, your brand is critical to your message. The impact space is no different: whether you are running a for-profit or non-profit organization, clearly defining your beliefs and approach is key. Anika Jackson shares insights into crafting meaningful impact and navigating the intricacies of the industry.

Podcasts

How To Manage A Team Remotely, ft. Celina Shands | Sales & Cigars Ep. 139

Embrace the future of work with FCM CEO Celina Shands, a seasoned leader in remote team management for over 20 years. Whether you're fully remote or navigating a hybrid setup, discover nuggets of wisdom for effective leadership in the evolving workplace.

Podcasts

NonFiction Brand #229: “You can’t let somebody else get you out of alignment…” ft. Anika Jackson

USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it.

Podcasts

Famous Interviews with Joe Dimino Ft. FCM CEO Celina Shands

Join Joe Dimino in an interview with FCM Founder/CEO Celina Shands. From her roots in North Carolina to being crowned Female Athlete of the Year in college, discover how Celina's journey has shaped her unique approach to business leadership.

Podcasts

Empowering Cause-Drive Entrepreneurs

Anika Jackson shares her inspiring journey, from her role at Full Capacity Marketing to her mission-driven work with The Brand Amplifier. Discover how she empowers cause-driven businesses and entrepreneurs to amplify their impact in the world.

Podcasts

The Success Chronicles #343 – Celina Shands

In this episode of The Success Chronicles, host Chip Baker sat down with FCM’s Founder and CEO, Celina Shands to discuss her background, her path to success, and her mission to create positive change in the world.

Podcasts

How Nonprofits Can Position Their Brand To Solidify Their Niche with Celina Shands

A strong brand not only attracts supporters but also ensures long-term sustainability and success in fulfilling its mission. Celina Shands from Full Capacity Marketing, Inc. and Stephen Halasnik from Financing Solutions discuss how nonprofits can establish a strong brand identity that sets them apart.

Podcasts

Pretty Powerful Podcast Ep. 67

The Pretty Powerful Podcast is a platform that celebrates exceptional women and their stories. In this interview, Celina delves into her journey – from discovering true love to navigating the intricate world of entrepreneurship- and offers vital resources for businesses and entrepreneurs.

Podcasts

Entrepreneurship Unleashed: The Importance of Adult Education

Diversity of thought is going to create a better product and service hands down anytime.” -FCM CEO Celina Shands. Discover the secrets behind her 20-year journey in building a diverse and thriving remote workforce and the game-changing impact of entrepreneurship.

Podcasts

Women Empowerment 2023 (Better Lifestyle Podcast)

Listen to the powerful stories of 6 incredible women as they share their journeys of strength, resilience, and success on an episode of the "Welcome to a Better Lifestyle" Podcast. Featuring FCM’s CEO Celina Shands, this special edition on Women Empowerment is packed with actionable tips for embracing setbacks, building your skillset and expertise, and unlocking your true potential.

Podcasts

Integrated Marketing Strategies, but First, Brand

VP of PR and Operations Anika Jackson explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared, and owned. She also shares tips and insights on establishing an authentic brand identity, thought leadership, and building relationships in PR.

Podcasts

What Do You Need To Get Hired In Today’s Corporate Job Market?

No Woman Left Behind Podcast Host Rosie Zilinskas interviews FCM’s CEO as to what companies are doing to hire these days as they grapple with the world’s ever-changing landscape, and how workers can advance their careers.

Podcasts

The Lost Traveler Podcast with Henry-Cameron Allen

FCM’s CEO Celina Shands shares her incredible backstory, including how education and mentorship helped her gain a basketball scholarship that changed the trajectory of her life, starting three companies, including 21-year old Full Capacity Marketing.

What’s New

Thought leadership articles on marketing and communications

Press Releases

Full Capacity Marketing Executives Celina Shands and Anika Jackson Inspire Women to Realize Their Self Worth and to Live Authentically

FCM CEO Celina Shands and VP, PR and Operations, Anika Jackson, are celebrating their newly minted titles as international bestselling authors in the recently published, Business On Purpose: More inspiring stories of women overcomers who are changing the world! Released in September 2023, the bestseller quickly topped the Amazon charts in the USA and ranked as a Hot New Release in the UK, Canada, and Australia.

What’s New

3 Marketing Trends to Embrace in 2023

If you jumped into the new year without much chance to focus your marketing efforts in 2023, don’t worry. FCM reviewed this year’s predicted marketing trends and compiled some of the top trends in the list below to guide (or refine) your planning.

What’s New

Full capacity marketing earns 8 davey awards

Who won 8 international awards for their 2021 workforce and education campaigns?

What’s New

Cultivating Business Partnerships

FCM will deploy a Behind Every Employer campaign for College of the Canyons.

What’s New

The Future of Auto Tech

FCM receives another round of funding to support Bay Area regional colleges in CTE equity enrollment for NextGen Auto.

Recent Blog Posts

Get the latest advice from FCM on how to elevate your brand.

Recent Blog Posts

Unveiling the Future: Marketing Trends to Watch in 2024

As technology continues to increase and evolve, there are both exciting opportunities and challenges for how organizations function in the digital landscape. Below, FCM has rounded up some of the forecasted trends that are set to shape our 2024, providing a comprehensive overview of what to expect in the world of marketing.

Recent Blog Posts

Getting Down to Business: Advocating for Small Businesses on Capitol Hill

FCM’s VP of Operations, Anika Jackson is a member of the Intuit Small Business Council which represents over 10 million small businesses. She recently had the privilege of participating in a visit to Capitol Hill to brief policy makers on the challenges facing small business owners and advocate for policies that support their growth and success. Here is Anika’s account of the visit. 

Recent Blog Posts

Hacienda La Puente Adult Education: A Case Study in Effective Storytelling

People love a good story. Stories create emotional connections. They make information memorable. Read on to learn why you should pause to ask: What’s my organization’s story, and how are we telling it?

Recent Blog Posts

Lead Generation Got You Down?

Is college worth it? That’s a question more and more people are asking themselves – and that is creating a need to rethink lead generation campaigns and take a step toward building greater brand awareness for your college.

Recent Blog Posts

Coordinating Employer Engagement Regionally

Businesses and workers across the country have been nothing if not resilient over the past two years, as they worked to overcome unprecedented challenges brought on by the pandemic. Businesses in California’s Santa Cruz County are no exception. A recent report by the Santa Cruz County Workforce Development Board (SCCWDB) highlights the major issues businesses face within

Recent Blog Posts

Join the National Movement #MoveAheadWithAdultEd

College enrollment nationwide dropped 30% during the fall of 2020, as they scrambled to take their...

Recent Blog Posts

Website Maintenance – What Does it Mean?

Launching a website can feel like the culmination of a long journey! You have likely spent months working with a team on strategy, user...

Recent Blog Posts

San Francisco Bay Area colleges re-brand “Auto”

The Current COVID-19 Trends In Education Have Had A Significant Impact On The Methodology And Approach Organizations Need To...

Press Releases

FCM shares the great work of its clients and partners.

Press Releases

How Nonprofits Can Position Their Brand To Solidify Their Niche

A strong brand not only attracts supporters but also ensures long-term sustainability and success in fulfilling its mission. Celina Shands from Full Capacity Marketing, Inc. and Stephen Halasnik from Financing Solutions discuss how nonprofits can establish a strong brand identity that sets them apart.

Press Releases

Full Capacity Marketing Executives Celina Shands and Anika Jackson Inspire Women to Realize Their Self Worth and to Live Authentically

FCM CEO Celina Shands and VP, PR and Operations, Anika Jackson, are celebrating their newly minted titles as international bestselling authors in the recently published, Business On Purpose: More inspiring stories of women overcomers who are changing the world! Released in September 2023, the bestseller quickly topped the Amazon charts in the USA and ranked as a Hot New Release in the UK, Canada, and Australia.

Press Releases

Think Contra Costa Campaign Expands Business Growth Opportunities for Entrepreneurs and Businesses

FCM and the Workforce Development Board of Contra Costa County launch pop-up business resource centers to expand business growth opportunities for entrepreneurs and businesses.

Press Releases

Anika Jackson to lead FCM expansion efforts

Anika Jackson, who has more than 25 years of marketing experience, will assume the role of vice president of Operations for FCM. In that role, she will work to ensure FCM’s customers have access to cutting-edge solutions to address the student enrollment issues plaguing K-12, post-secondary education and workforce organizations...

Press Releases

Award-Winning #MoveAheadWithAdultEducation Campaign Celebrates 1 Year

Campaign raises awareness among 5M interested adult learners, leads to referrals for 2,300 schools

Press Releases

FCM Earns Daveys for Student Awareness & Recruitment Campaigns

FCM was recognized by the Academy of Interactive and Visual Arts (AIVA) through its 2021 Davey Awards...

Press Releases

FCM and The Learning Strategy Joins Behind Every Employer Campaign

Growing the workforce talent pipeline and helping employers upskill their own workers is a core...

Meet the FCM Team

Our executive team brings you the latest trends in branding, marketing and PR and helps you apply them to help you build a successful brand. Check out our webinars, workshops and learning events.

path West Coast

270 North El Camino Real #285

Encinitas, CA 92024

T: 760.274.6370 // FX: 760.274.6235

info@fullcapacitymarketing.com

1732 Aviation Blvd. #936

Redondo Beach, CA 90278

T: 310.567.0038 // FX: 760.274.6235

info@fullcapacitymarketing.com

path East Coast

5614 Connecticut Avenue NW #115

Washington, D.C. 20015

T: 202.731.0904 // FX: 202.244.7482

info@fullcapacitymarketing.com