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How Nonprofits Can Position Their Brand To Solidify Their Niche

The Nonprofit MBA Podcast

The Nonprofit MBA Podcast

It is a fact that nonprofits are known for addressing a wide range of crucial societal issues. However, to maximize their impact, they must establish a strong brand identity that sets them apart. Nonprofits can achieve this by defining their mission and values, identifying a unique selling proposition, understanding their audience, crafting a compelling brand story, maintaining a consistent brand identity, leveraging digital marketing, collaborating, and continuously measuring their efforts. Remember, a strong brand not only attracts supporters but also ensures long-term sustainability and success in fulfilling its mission. In today’s podcast, Celina Shands from Full Capacity Marketing, Inc. and Stephen Halasnik from Financing Solutions, a leading provider of business loans for nonprofits (, discuss how nonprofits can position their brand to solidify their niche.
Read an Executive Summary or Listen to the Podcast HERE: How Nonprofits Can Position Their Brand To Solidify Their Niche

About The Guest, Celina Shands From Full Capacity Marketing

Born and raised in North Carolina, Celina approaches business like a true southerner—relationships first, business second. She is the founder/CEO of Full Capacity Marketing (FCM), a 20+ year-old national consultancy specializing in brand storytelling and strategic communications. As a former Female Athlete of the Year, Celina attributes her love of sports as the driving force and passion that she puts into every single project. FCM’s customer-centric model has earned the company more than 75 global awards for its customers who have built sustainable and relevant brands across the nation.

About Stephen Halasnik, The Nonprofit MBA Podcast, and Financing Solutions

Stephen Halasnik co-founded Financing Solutions, the leading provider of lines of credit for nonprofits and church financing. The credit line program for nonprofits & churches is fast, easy, inexpensive, and costs nothing to set up, making it a great backup plan when cash flow is temporarily down. Mr. Halasnik is also the host of the popular, Nonprofit MBA Podcast. The podcast brings experts to discuss fundraising, nonprofit grants, executive director leadership, nonprofit boards, and other important topics. You can learn more about the nonprofit line of credit program here or call 862-207-4118.


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