Events

Understanding Brand Sentiment Analysis: A Game-Changer for Organizations, Brands, and Entrepreneurs

In a complex digital landscape, how do you know if your brand is being perceived positively within your unique market? Do your target audiences and community hold positive, negative, or neutral sentiments, and most importantly why do they feel that way? ...

13 Dec

2:00 pm - 3:00 pm

View Detail

Leveraging Public Relations to Build Your Adult Education Brand (Part of a Four-Part Webinar Series)

Earned media is a highly effective tool to expand your reach about your adult education mission. Learn three strategies that will give you a jump start on working within your local community media landscape and beyond. This webinar is part 3 of 4 in a webinar series that supports adult educators in learning how to build an effective adult education brand, presented by COABE and FCM. ...

16 Jan

2:00 pm - 3:00 pm

View Detail

The Brand Amplifier Process: A Roadmap to Integrated Marketing

There’s a perception that if you build it, they will come. Whether that’s your ideal customer profile, strategic business partner, investor, or journalist, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly diminishes. ...

31 Jan

2:00 pm - 3:00 pm

View Detail

Building Effective Campaigns to Position Your Brand & Boost Enrollments (Part of a Four-Part Webinar Series)

Did you know there is a turnkey solution that helps you build an effective adult education brand and boost enrollments? Case studies will help you replicate in your area. This is the last webinar in a four-part series that supports adult educators in learning how to build an effective adult education brand, presented by COABE and FCM. ...

13 Feb

2:00 pm - 3:00 pm

View Detail

The Brand Amplifier Process: A Roadmap to Integrated Marketing

There’s a perception that if you build it, they will come. Whether that’s your ideal customer profile, strategic business partner, investor, or journalist, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly diminishes. ...

21 Feb

2:00 pm - 3:00 pm

View Detail

The Brand Amplifier Process: A Roadmap to Integrated Marketing

There’s a perception that if you build it, they will come. Whether that’s your ideal customer profile, strategic business partner, investor, or journalist, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly diminishes. ...

13 Mar

2:00 pm - 3:00 pm

View Detail

COABE 2024 National Conference

FCM is thrilled to be a Platinum Sponsor of COABE 2024 in Nashville, TN! Don't miss our workshops: "The Behind Every Employer Campaign: A Statewide Approach" and "Building an Effective Adult Education Brand." We are also hosting a pre-conference session: "Building an Effective Adult Education Brand: The Art of Storytelling, Student Campaigns & Targeted Outreach." See you there! ...

17 - 24 Mar

All Day

View Detail