Workforce. Education. Entrepreneurship.

Brand Baseline Assessment

• What do your current and prospective customers think about your brand?
• What is your brand’s story and online footprint?
• How should your organization be positioned within your unique market(s)?
• Where are the best places to create an effective campaign both on and offline?
• Why would customers opt to choose your competitors versus you?

Before you start to tell the story of your brand, you need to know the answers to these, and many more, questions. Our strategy consultations start with an objective discovery phase with baseline data to evaluate elements of your brand and current communications and outreach methods, concluding with recommendations to better tell your brand story.

"We are so proud of the six Davey awards for our national campaign and credit Full Capacity Marketing for mobilizing both leadership and educators in all 50 states to reposition our important mission. Their team is consistently strategic, on time, and on or under budget. I highly recommend FCM in developing and executing complex education and workforce campaigns that need targeted results. We have rehired them for future phases of our project."

Sharon Bonney, Executive Director COABE

path West Coast

270 North El Camino Real #285

Encinitas, CA 92024

T: 760.274.6370 // FX: 760.274.6235


1732 Aviation Blvd. #936

Redondo Beach, CA 90278

T: 310.567.0038 // FX: 760.274.6235


path East Coast

5614 Connecticut Avenue NW #115

Washington, D.C. 20015

T: 202.731.0904 // FX: 202.244.7482