From Awareness to Enrollment: The Strategic Marketing Funnel (CASAS Summer Institute)

A marketing funnel is a visual representation of the customer/student journey, illustrating how potential adult learners move from initial awareness of adult education to enrollment.  

The funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience types (ELL, career seekers, skill builders), alignment of messaging to each stage of the funnel (awareness, interest, action), and application of metrics to track performance and optimize outreach. Case studies and examples will be provided, along with an Adult Education Marketing Funnel Template to move prospective adult learners from awareness to enrollment.

Register Now: https://www.casas.org/training-and-support/SI