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Using the PESO Model to Align with TEGL 03-23

June 13, 2024 @ 2:00 pm - 3:00 pm
TEGL – Using the PESO Model to Align with TEGL 03-23

Now that you have the basics, learn how to apply your data-driven approach using the PESO (paid, earned, shared, owned) media model and key performance indicators (KPIs) to measure effectiveness of allowed activities under TEGL 03-23.

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