Virtual Workshop: Building Your Go-To-Market Strategy

In this workshop, you’ll learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences. Presented by Anika Jackson, VP, PR and Operations

The world of branding, marketing, PR, and communications is always evolving, with new trends and technologies changing the landscape all the time. Against that backdrop, how can we build integrated GTM strategies that help your organization or brand achieve your marketing and communications goals?

Anika Jackson, a marketing and communications leader with 25 years of experience, will help you to:

– Understand how communications tie into a strong brand strategy

– Create clear communications messaging that serves your broader goals

-Learn and apply current and time-tested trends to media outreach

-Engage with integrated strategies to amplify communications

-Join this session to learn the secrets of building GTM strategies that deliver, from an accomplished industry expert.