The Social Media Blueprint: Tools and Strategies for Workforce & Education

This four-part webinar series provides an in-depth, step-by-step guide to building effective operational systems for social media management specifically for workforce and education organizations. You’ll learn how to 1) audit and optimize existing social profiles, 2) build target audience profiles and align them with the optimal social platforms, 3) use social media data points to evaluate effectiveness, and 4) develop and execute a strategy with compelling content pillars. The series includes valuable handouts: tools for simplifying social media management using AI, a content visibility success formula, and a social media content calendar template.

Webinar 1: Laying the Foundation

May 7, 2025 – 10am PST/Noon CST/1pm EST

Where’s my password? Who set up this account? Why can’t we build an engaged following? If these are some of the questions you’ve been asking yourself about your organization’s social media platforms, this first webinar will help you set up a seamless social media operation that is organized for your various workforce and education target audiences.

Participants will learn:

The value of social media for workforce and education organizations.
Account management best practices (passwords, permissions, and roles).
How to conduct profile and content audits, assess alignment with organizational communications goals
Strategies to encourage platform engagement and following.
Templates & Handouts: Social Media Strategy Checklist & Management Tools

Webinar 2: Knowing Your Audience

May 14, 2025 – 10am PST/Noon CST/1pm EST

Who is my audience, and what social media platforms are they using? This webinar teaches you how to build detailed target audience profiles and align them with the most effective social media platforms.

Participants will learn:

The differences between each social media platform (features, algorithm, audience, etc.)
How to develop target audience personas using demographic and psychographic data
How to determine the ideal social media platforms for your organization
How to find your target audiences online
Templates & Handouts: Persona Development Template

Webinar 3: Content Strategy

May 21, 2025 – 10am PST/Noon CST/1pm EST

What do I post, and when do I post it? This webinar guides you through creating a content calendar and a comprehensive social media strategy document to boost audience engagement and streamline your messaging.

Participants will learn:

How to develop a comprehensive social media strategy document
How to share content that aligns with organizational goals and resonates with your audience
How to develop a monthly content calendar
Templates & Handouts: Content Calendar Template & Content Visibility Success Formula

Webinar 4: Maintaining Your Social Media Presence

May 28, 2025 – 10am PST/Noon CST/1pm EST

How can I determine if my strategy is effective? How can I maintain a consistent social media presence without feeling overwhelmed? This webinar shares best practices for analytics reporting and community monitoring. It also teaches how to integrate tools, systems, and templates for effortless social media management.

Participants will learn:

Best practices for brand monitoring, analytics reporting and community engagement
How to set up organizational systems and guidelines
How to integrate tools and templates
Templates & Handout: AI tools to simplify social media management

Register Now

$320 Per Person

Includes four live webinars with recordings, handouts, templates and tools.

Questions? Contact us at info@fullcapacitymarketing.com

Your Facilitators

Celina Shands, M.S.

CEO/FOUNDER

As a workforce and education communications expert, Celina has helped more than 750 organizations across the nation build high-performing brands that increase market share among students, job seekers, adult learners and employers. She has earned 75+ global awards and is a former American Marketing Association Marketer of the Year and a two-time Women Who Mean Business finalist. In 2024, Celina became a #1 bestselling Amazon author in the women’s anthology, Business on Purpose Vol. 2. The Coalition on Adult Basic Education awarded her the 2025 President’s Partnership Award for their work on the #MoveAheadWithAdultEd, Behind Every Employer and Educate and Elevate national campaigns.

Emma Kessner, B.A.

Director of Marketing

Graduating one year early with a degree in Economics from the University of California, Santa Cruz, Emma is on a fast track to become FCM’s youngest Chief Marketing Officer. A digital native, she plays a pivotal role in crafting data-driven marketing strategies. Emma founded a successful Student Apprenticeship Program in her senior year of high school and was selected as the captain of her all-girls robotics team, leading them to win a regional championship and advance to the World Championship in Houston. She is a passionate advocate for underrepresented groups in STEM, teaching computer coding workshops to students impacted by childhood chronic illness.