Unleash the Power of Your Brand! Join us for an electrifying event as we dive deep into the world of GTM (Go-To-Market) branding strategies. Mark your calendars for an explosive session featuring the extraordinary Anika Jackson, the VP Operations of FCM. Anika is a trailblazing branding expert who has mastered the art of propelling entrepreneurs […]
Outreach & Recruitment for Underserved Populations: Leveraging the #MoveAheadWithAdultEd Campaign to Boost Enrollments Now celebrating its one-year anniversary, the #MoveAheadWithAdultEd (#MAWAE) national campaign has built awareness to over 5M adult learners with an average of 370 clicks daily to the campaign website. Learn how local education organizations have leveraged this campaign to get new student […]
In this workshop, you’ll learn how to create go-to-market (GTM) strategies that help you build strong brands, attract the customers you want, and engage with your audiences. Presented by Anika Jackson, VP, PR and Operations The world of branding, marketing, PR, and communications is always evolving, with new trends and technologies changing the landscape all […]
COABE and FCM have partnered to bring you a four-part webinar series to support adult educators in how to effectively build an adult education brand. In Part 2, discover the power of storytelling: Why does the brain react positively to storytelling and how do you leverage this powerful strategy to leave a lasting and memorable […]
In a complex digital landscape, how do you know if your brand is being perceived positively within your unique market? Do your target audiences and community hold positive, negative, or neutral sentiments, and most importantly why do they feel that way? If you haven’t completed a brand sentiment baseline of your organization then you could […]
Earned media is a highly effective tool to expand your reach about your adult education mission. Learn three strategies that will give you a jump start on working within your local community media landscape and beyond. This webinar is part 3 of 4 in a webinar series that supports adult educators in learning how to […]
There’s a perception that if you build it, they will come. Whether that’s your ideal customer profile, strategic business partner, investor, or journalist, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly […]
Did you know there is a turnkey solution that helps you build an effective adult education brand and boost enrollments? Case studies will help you replicate in your area. This is the last webinar in a four-part series that supports adult educators in learning how to build an effective adult education brand, presented by COABE […]
There’s a perception that if you build it, they will come. Whether that’s your ideal customer profile, strategic business partner, investor, or journalist, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly […]
As part of the new affiliate partnership, TAWB will host a free webinar facilitated by FCM executives to get an overview of FCM’s framework, which has earned more than 75 global awards for its customers using the concepts of integrated marketing. Webinar participants are invited to win a free seat in FCM’s course. The webinar […]
This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT, social media, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing […]
Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. The Dept. of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs to utilize funding for advertising and marketing […]