A marketing funnel is a visual representation of the customer/student journey, illustrating how potential adult learners move from initial awareness of adult education to enrollment and retention. The funnel is a useful framework to help adult education providers communicate effectively through segmentation of different audience segments (ELL, career seekers, skill builders), alignment of messaging to each stage of the funnel (awareness, interest, action), and application of metrics to track performance and optimize outreach.

Social media isn't just about promotion - it's about building trust and connection. This session explores how to transform your organization's social media presence into a hub of community support. Learn how to amplify student voices, create storytelling-driven content, and foster a sense of belonging that strengthens engagement and loyalty. You'll leave with a storytelling roadmap, practical content ideas, and strategies for turning students and alumni into powerful brand ambassadors for your program.