This introduction webinar highlights the key components of this guidance, how to view the guidance through a strategic marketing lens using a data-driven plan, and how to self-audit your organization’s touchpoints to ensure alignment with TEGL 03-23 to maximize reach and engagement.
Now that you have the basics, learn how to apply your data-driven approach using the PESO (paid, earned, shared, owned) media model and key performance indicators (KPIs) to measure effectiveness of allowed activities under TEGL 03-23.
Have you been struggling with reaching underserved populations that fit the criteria for your WIOA programs? Maybe you’ve thought about more targeted strategies like digital campaigns but didn’t think you could use funding for outreach. The Dept. of Labor’s TEGL 03-23 gives a green light for WIOA-funded programs to utilize funding for advertising and marketing […]
This dynamic workshop provides strategic direction to leverage the power of AI and technology to enhance and optimize your marketing efforts. Gain practical insights into effective integration of tools such as ChatGPT, social media, and more. Participants get real-world case studies and gain a comprehensive understanding of how these technologies can revolutionize workforce development marketing […]
TEGL 03-23 is not a strategy; it’s a guidance letter to help you think through how to be more strategic with your outreach efforts. Templates and examples help you use the right processes to align with critical KPIs that demonstrate success with targeted outreach.
Using case studies, this session takes you through the full process of assessing usage of WIOA funds for outreach, using the PESO model, identification of KPIs to monitor results, and the development of a marketing plan. We highlight how these WIOA-funded organizations used funding responsibly to achieve its key objectives of recruiting underserved job seekers […]
Webinar #1 of a 4-part series. You don’t have to continue being the “best-kept secret.” Understand how to apply the landscape of AI tools for evaluating your brand’s current perceptions among your target audiences and the market research and monitoring tools available to shift your brand’s value within your unique market.
Webinar #2 of a 4-part series. Learn practical application for AI to enhance your approach to creating your marketing campaign strategy focusing on the PESO (paid, earned, shared, owned) media model. Explore practical AI applications to streamline your approach to your marketing strategies and elevate your brand messaging in places where your target audience is […]
Webinar #3 of a 4-Part series. Gain insights into AI’s best practices and use cases in graphic design, video creation and content across social media, marketing, and advertising. Explore how AI streamlines creative workflows through automated image and video design editing, enhances visual content creation, and optimizes design processes.
Webinar #4 of a 4-part series. Learn how to create data-driven campaigns using AI, automating ad creation, optimizing ad spending, personalizing customer journeys, and measuring and analyzing campaign performance. Discover how AI streamlines workflows and enhances strategic execution in your workforce/education marketing operations.
It’s been four years since the launch of COABE’s national campaign that has built a commanding presence for adult education providers. If you haven’t adopted this campaign for your organization, you are missing a prime opportunity to build your adult education brand and increase enrollments. Participants will learn from case studies how to replicate and […]
Is your bandwidth so low that marketing and outreach efforts continue to move lower and lower on your priority list? If you can relate, then this dynamic workshop provides simple and effective strategies to leverage the power of AI and technology for your marketing efforts. Through workforce and education case studies, gain practical insights into […]